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Widen the Screen

P&G Widen the Screen

Widen The Screen is an expansive content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black experience.

P&G launched a major new initiative to challenge racial bias and racism by broadening the narrow depictions we see of Black life on screen. The new platform is called Widen The Screen and advocates for equal representation and inclusion of Black storytellers in advertising, film and television, opening up the entire creative and production supply chain to more Black creators.