Children Won’t Get a Second Shot


Unboxing PSA

If it’s unlocked, it can be unboxed

4.6 million children live with unlocked guns. Every day, 8 children are shot by a misused or unlocked gun in the United States.

A Call to Disarms


In partnership with States United To Prevent Gun Violence, Grey helped issue a sobering call for firearm owners to take the responsible steps to keep guns away from children. Three in four first and second graders know where their parents keep a gun, and one in three admit to handling the weapons.

The New York Times
Grey highlights that 4.6 million kids live in homes with unsecured firearms.
The Guardian
This is every parent’s worst nightmare.
WARNING: Do not watch this ‘unboxing’ video with your kids.

Grey and States United to Prevent Gun Violence have built repeat effectiveness in delivering a silver bullet to gun-related fatalities. The “Guns With History” campaign in 2015 featured what appeared to be a real gun store in Manhattan that was actually a collection of firearms similar to those used in fatal tragedies. The campaign won Gold at the Cannes Lions and a litany of other industry honors.

“Guns need to be locked to prevent children from accessing firearms and to drastically decrease the chances of unintentional shootings.”
Clai Lasher-Sommers, Executive Director of States United to Prevent Gun Violence