Children Won’t Get a Second Shot
Unboxing PSAIf it’s unlocked, it can be unboxed
4.6 million children live with unlocked guns. Every day, 8 children are shot by a misused or unlocked gun in the United States.
A Call to Disarms
In partnership with States United To Prevent Gun Violence, Grey helped issue a sobering call for firearm owners to take the responsible steps to keep guns away from children. Three in four first and second graders know where their parents keep a gun, and one in three admit to handling the weapons.
Grey and States United to Prevent Gun Violence have built repeat effectiveness in delivering a silver bullet to gun-related fatalities. The “Guns With History” campaign in 2015 featured what appeared to be a real gun store in Manhattan that was actually a collection of firearms similar to those used in fatal tragedies. The campaign won Gold at the Cannes Lions and a litany of other industry honors.