Our campaign, developed by OpenX, led by INGO, Grey and Ogilvy, used real stories of people who despite not speaking the same language, found mutual understanding through a Coke. Using design, we revealed two different points of view of the same story to create the iconic Coca-Cola bottle: one left to right, and one right to left. 

The creative challenge was to capture universal understanding in a way that felt authentic and instantly recognizable. Print and OOH offered the ideal media to let the simplicity and emotional resonance of the idea shine. The work invited audiences not only to reflect on the power of shared moments, but also to submit their own stories through the campaign website, turning connection into a two-way conversation. 

Hello. Okay. Coca-Cola. 

Famously Effective

Our goal was to grow Coca-Cola’s consumer base among Gen Z and Millennials. This group already consumes soft drinks regularly and is highly engaged in entertainment and reading—two passion points that provide strong brand integration opportunities. Within this, the target demographic’s increasing interest in reading and book clubs (driven by trends like BookTok) gives Coca-Cola a relevant space to show up and connect with long form storytelling.