To demonstrate that Corona Cero can be enjoyed at any time of day, Grey Brazil created "Infinite Sunset," a campaign that transforms every moment into sunset time – Corona's most iconic consumption occasion. The campaign featured a continuous, sunset-only livestream, achieved by deploying over 250 cameras across 55 countries and every time zone. For two weeks, these live sunsets were broadcast uninterrupted on billboards in Brazil's busiest locations and on the brand's social media channels. The message was clear: with a sunset always happening somewhere in the world, there's always a perfect reason to open a Corona Cero and celebrate life. 

There’s Always a Sunset Happening Somewhere 

Famously Effective

Building on this core idea, and reinforcing that Corona Cero, a non-alcoholic beer, is perfect for any time of day, the campaign utilized an AI-powered system to track real-time sunsets from hundreds of live cameras worldwide. The system analyzed weather conditions and the sun's position to curate the most stunning sunset, which was then broadcast uninterrupted for two weeks on billboards across Brazil and on the brand's social media channels. 

The result? "Infinite Sunset" invites consumers to unwind and relax with a Corona Cero, anytime, anywhere – an experience only a brand so deeply connected to sunset could create. 

336 Hours of Live Sunset 

47% Increase in Sales during the Campaign 

+50% Association between Corona Cero and Relaxation