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Pringles Zombie Frank's escape broke rules in gaming and advertising

A new European campaign for Pringles involving a zombie character from a video game who "left" the game to become a "real" character.

 

A new European campaign for Pringles involving a zombie character from a videogame who "left" the game to become a "real" character.Attracted by a can of Pringles during gaming influencer Leahviathian’s Twitch livestream, the most anti-social character possible – a mindless, deadly zombie called Frank – escaped a game called “West of Dead” to become a global gaming influencer during the 2 weeks he spent in the real world. Frank took the (real) gaming world by storm and came back into the game, no longer a baddie, but a friendly Pringle-eating character helping players in the game forever.