Volvo In Every Vehicle
Volvo
The 3-Point Safety Belt
To celebrate the enduring legacy of the three-point seatbelt, this campaign highlighted Volvo's commitment to human-centric safety and the timeless relevance of its innovations.
Buckle Up: Volvo's Gift
Famously Effective
To powerfully illustrate the enduring impact of Volvo's innovation, Grey sourced actual vehicles from the 1970s, 80s, and 90s for the campaign's photography. This visual approach not only offered a striking aesthetic but also tangibly demonstrated the three-point seatbelt's pervasive influence across generations of automobiles.
Campaign Canada
“Volvo goes back in time to promote its safety credentials.”
Little Black Book
“Volvo brings seatbelt legacy to life.”
Media Marketing
“Volvo’s new campaign highlights its lifesaving legacy beyond its own vehicles.”
“We believe in making the invisible visible, and in this work, we’ve found a striking way to remind people just how powerful a simple act like buckling up can be.”
Harjot Tatla, Retail Marketing Manager, Volvo Cars Canada
FAMOUSLY EFFECTIVE