2025:

Cannes Lions 2 Silver and 1 Bronze

El Sol Festival 2 Gold and 1 Silver

ACT Responsible Tribute Award - Education

In Mexico, journalism can cost you your life. Since 2000, more than 200 journalists have been murdered or disappeared for doing their jobs. With a journalist targeted every 14 hours, Article 19 and Diario La Union recognized the urgent need to turn apathy into outrage and make visible what is often buried: the impunity behind every headline. Together with Grey, the brands sought to reignite global awareness and pressure for justice through a powerful metaphor that couldn’t be ignored. 

In Mexico, Telling the Truth Can Get You Killed. 

Famously Effective

In a country where journalists are often murdered or disappeared, we aimed to move beyond mere facts, seeking instead to evoke the profound fear and courage inherent in telling the truth. Using a compelling narrative rhythm and a powerful visual metaphor, we humanize an invisible war, confronting indifference and exposing a reality that many would rather not see. 

4.27M+ Views (earned and organic) 

633M+ People Reached globally 

159 Media Mentions generated 

+6.5% Average Engagement Rate achieved 

47.5% Increase in Annual Donations