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We Shoot For the Truth. They Shoot to Silence Us.

Newspaper La Unión and Article 19

The Shooting

We shoot for the truth. They shoot to silence us.
2025:
Cannes Lions 2 Silver and 1 Bronze
El Sol Festival 2 Gold and 1 Silver
ACT Responsible Tribute Award - Education

In Mexico, journalism can cost you your life. Since 2000, more than 200 journalists have been murdered or disappeared for doing their jobs. With a journalist targeted every 14 hours, Article 19 and Diario La Union recognized the urgent need to turn apathy into outrage and make visible what is often buried: the impunity behind every headline. Together with Grey, the brands sought to reignite global awareness and pressure for justice through a powerful metaphor that couldn’t be ignored. 

In Mexico, Telling the Truth Can Get You Killed. 

Famous

In a country where journalists are often murdered or disappeared, we aimed to move beyond mere facts, seeking instead to evoke the profound fear and courage inherent in telling the truth. Using a compelling narrative rhythm and a powerful visual metaphor, we humanize an invisible war, confronting indifference and exposing a reality that many would rather not see. \

Effective
  • 4.27M+ Views (earned and organic) 
  • 633M+ People Reached globally 
  • 159 Media Mentions generated 
  • +6.5% Average Engagement Rate achieved 
  • 47.5% Increase in Annual Donations 
El Universal
“Reflects the reality of journalist in the country.”
Publimetro
“Shocking short film that exposes the brutal reality of the press in the country.”
Shots
“Article 19 shoots for the truth.”
The Shooting - image1The Shooting - image2
“The high levels of violence against the press make Mexico one of the most dangerous countries for journalists. We can’t normalize that.”
Leopoldo Maldonado, Regional Director, Article 19
FAMOUSLY EFFECTIVE