Here and Now

Grey wrapped up a strong showing at the 2025 Cannes Lions International Festival of Creativity with an impressive 22 Lions awarded across a wide range of categories, and in every region, underscoring the agency’s global creative momentum and unwavering commitment to delivering Famously Effective work everywhere, all the time.

Grey is proud to announce that it has been named an honoree of Fast Company’s 2025 World Changing Ideas Awards, alongside its client UNACEM. Recognized for its work on "Sightwalks," the innovative tactile signage system created by Grey Peru, is transforming sidewalks for UNACEM/Sol Cemento. This annual recognition honors transformative efforts that tackle the world’s most pressing issues that are helping mold the world. 

Grey took home 6 pieces of metal at the 2025 CLIO Health Awards, one of the industry’s top honors for creativity in healthcare, including 3 Grand Prix, 1 Gold, and 2 Silver across standout campaigns in the U.S, and Latin America.   

Elvis Li, most recently General Manager at BBDO China, with a wealth of industry experience, has joined Grey China as President. Sarah Trombetta, CEO of Grey APAC, shared “Elvis has deep roots in the market and a fierce entrepreneurial spirit that clients can trust to lead them towards breakthrough creativity in a highly competitive, sales-driven landscape.”   

Grey is proud to announce its appointment as global AOR for Circle K, one of the world’s largest independent convenience store operators. This multi-year partnership tasks Grey with leading strategy and advertising efforts across Circle K and parent company Alimentation Couche-Tard's network of over 10,000 stores in the U.S., Canada, and Europe, to deliver a seamless, integrated approach. 

Grey Germany has tapped Lucas Petermeier as President, ushering in a period of growth for the agency. Global CEO Laura Maness shared "Lucas’ entrepreneurial spirit, holistic marketing expertise, and global perspective make him the ideal leader to guide our teams in Hamburg and Düsseldorf as we shape the future of Grey Germany.” 

Grey had a standout night at the 2025 D&AD Awards, considered by many the worlds' most prestigious benchmark for commercial creativity, taking home an incredible 12 Pencils. These wins are a powerful reminder of what it means to deliver Famously Effective work on a global stage. 

Grey delivered a standout performance at this year’s One Show, one of the world's most prestigious award shows in advertising and design, with Famously Effective work from across the globe earning widespread recognition. From purpose-driven innovation to immersive brand storytelling, Grey’s campaigns demonstrated the power of creativity to spark real-world impact. 

The International ANDY Awards, the first show of the year and one of the most sought-after awards for creative excellence in advertising, awarded Grey with four Gold ANDYs at the 2025 celebration. 

Grey Malaysia has been appointed brand agency partner for CelcomDigi Berhad, the country’s largest telecommunications company. The win follows a competitive pitch and marks a major milestone as CelcomDigi ramps up its next phase of growth. 

Building on the success of 2024, which saw Grey London outmaneuver top-tier agencies to capture highly sought-after accounts such as Tourism Ireland and the Energy Networks Association, Conrad Persons is elevated from President to CEO of the studio. Reporting directly to Global CEO Laura Maness, she shared “Conrad is a unique blend of strategic thinker, entrepreneurial spirit, and insightful storyteller – precisely the multifaceted leader the current landscape demands.”   

"Bringing together the proven leadership of Anusha Shetty with the creative vision of Harsh, whose experience spans the spectrum from cutting-edge AI-driven technology solutions to time-tested traditional advertising, sets Grey India up for an exciting future,” said Sarah Trombetta, Chief Executive Officer, Grey APAC.

"2024 was a phenomenal year for Grey Health New York, and Bruno's arrival was a key catalyst for that success," shared Marc Lanouette, Global Chief Executive Officer of Grey Health about the appointment of Bruno Rebelo to Chief Creative Officer of Grey Health NY.  "From the moment he joined, his creative vision and leadership have been instrumental in elevating our culture, our work, and driving unprecedented results for both our clients and for the agency." 

"Building an inclusive workplace is an ongoing journey," says Global CEO Laura Maness. "While we're not where we want to be, this recognition fuels our drive to keep moving forward with purpose. We're proud to be acknowledged for our progress." 

Following a multi-stage pitch, Fressnapf | Maxi Zoo has named Grey Germany its lead agency, tasking them with strategy, creative development, and all cross-border awareness and marketing campaigns. Succeeding Serviceplan, Grey will chart the creative course for the pet supplies leader, which operates over 2,600 stores across 13 European countries, in all markets and channels. 

Embarking on its next phase of growth, Grey has tapped Agnes Fischer CEO of its flagship studio. She was most recently President at BBH USA. Agnes’ appointment follows the recent news of RG Logan stepping into the role of Chief Strategy Officer and is teamed with Chief Creative Officer, Thiago Cruz. The trio forms Grey New York’s revitalized executive leadership team tasked with driving value for clients through creative excellence.   

Grey New York and New York Festivals are shaking things up with the launch of Rough Cuts with Thiago Cruz—a no-holds-barred podcast diving into the creative moments that make (or break) game-changing work. 

Grey has been selected as the lead agency for Corona in Brazil. This partnership builds on the agency’s much buzzed about “For Every Golden Moment” platform, created for Corona Cero, the first-ever global beer sponsor of the 2024 Olympic Games. This further demonstrates Grey’s expertise in bringing Famously Effective ideas to life for one of the most iconic global brands.

One of London’s most successful creative minds, Helen Rhodes, has been appointed Chief Creative Officer of Grey London, where she will oversee the agency’s creative and design team, and work alongside leadership to shape the strategy and direction of the studio. Helen, who has won at every major international awards show, hails from BBH London.  

We’re pleased to announce the launch of Grey Rising, a global initiative that tackles the underrepresentation of women in senior creative roles. This program is designed to equip women-identifying creatives with the tools, mentorship, and opportunities to excel at the agency and lead across the industry.

After a competitive review, Tourism Ireland has appointed Grey to develop its global creative work. Tourism Ireland’s role is to grow the value of overseas tourism to the island of Ireland by marketing effectively across 13+ overseas markets. The organisation was looking for an agency with a track record of influencing audiences across languages and markets, while working effectively also with partners on the island of Ireland.

Grey New York is closing out 2024 with a bang, with the appointment of RG Logan as Chief Strategy Officer, effective November 18. RG arrives with a stellar reputation for brand innovation, having led the iconic Truth campaign, which was hailed as one of the top 10 most influential campaigns of the 21st century. He’s ready to steer strategy for clients including Applebee’s, Modelo, Haleon, Las Vegas Convention and Visitors Authority, and more. 

Grey has strengthened its Global Creative Leadership Team by adding former Global Operations Director at JOAN, Emma Tonetti, as Global Head of Creative Management. Additionally, Grey LATAM’s Chief Reputation Officer, Florencia Kessler, has been promoted to the new role of Global Creative Reputation Partner. 

The London International Awards (LIA), one of the world’s most prestigious Global Award Shows, and part of the WARC Creative 100 Rankings, in its tradition of a total focus on creativity, revealed its 2024 Global of the Year winners – with Circus Grey, Peru, taking top honors as Global Design Company of the Year.  

A transformative force in the Latin American advertising landscape, Carolina Bruzzone joins Grey Argentina as Chief Strategy and Marketing Officer. She is known for dramatically enhancing the effectiveness of the agencies she's led and brings a proven track record of strategic success to her new role.

To further strengthen and develop Grey’s data strategy practice to drive value for clients, Grey has announced the promotion of Beth Rolfs to Global Chief Data Officer. With a focus on integrating standard practices around new technologies, including applied and generative AI, Beth will help to streamline processes and improve efficiency, decision-making, and campaign success.  

At the 2024 Cannes Lions International Festival of Creativity, Grey was honoured with a Grand Prix and 6 Gold Lions at the esteemed ceremony. Grey’s total metal count also includes 4 Silver and 6 Bronzes, for a final 17 Lions.

Following a competitive multi-month procurement process, Cayman Islands Department of Tourism (CIDOT), the luxury lifestyle destination for travellers, announced the hiring of Grey to serve as its global Creative Agency of Record.  

Grey announced two major appointments to its APAC leadership team. Sarah Trombetta, former AMEA Chief Client Officer for P&G, is named Grey’s APAC CEO. Additionally, as part of Grey’s reinvention plans, Masahiko Okazaki is promoted to Grey Tokyo’s Chief Executive Officer.

Clio Health, founded in 2009, celebrates creativity in the expansive and ever-evolving global health industry, and Grey is proud to announce our 14 global wins in such a paramount category.

At the 2024 D&AD Awards, widely considered the world’s most prestigious benchmark for commercial creativity, Grey received a total of 14 pencils honoring our work across the globe in South Asia, Latin America, North America, and the United Kingdom.

The 2024 One Show Awards named Grey Health NY the #1 Agency in Pharma at the May 17 Gala in NYC. Additionally, Grey was honored with 17 wins including one Sustainable Development Pencil, one Green Pencil, 6 Golds, 2 Silver, and 7 bronze awards. Our wins represent timely themes on sustainability, health, gaming and social responsibility.

Grey took home a total of 15 wins at 2024 Clio Awards, including one Grand, representing campaigns across Argentina, Brazil, Colombia, Mexico, South Africa, Thailand and the U.S. The Clio Awards celebrates bold work that helps propel the advertising industry by inspiring a competitive marketplace of ideas among the premier creative community.

The prestigious New York Festivals, which has celebrated the world’s best work since 1957, recognized The Most Beautiful Sound as one of the year’s top ideas in Health with a Grand Award.

Grey announced two key additions to its leadership team. Vonda LePage has joined as Chief Communications Officer, bringing decades of strategic communications experience, while Erin Joyce has taken on the role of Head of Social, lending her unmatched creativity and extensive background in digital content creation.

Under the leadership of global chief creative officer Gabriel Schmitt, who took on the role in June, Grey has promoted Diego Medvedocky to global creative partner, effective in January. 

The agency has also promoted Constanza Rossi to global craft partner; Jessica DeVirgilis, to global production partner; Maru Sokolowski to global head of creative excellence and Catrina Ramos to senior creative manager.

Grey has unveiled a new leadership team exclusively devoted to creating iconic work for The Coca-Cola Company. The team will be part of WPP Open X, the bespoke integrated agency model created to service TCCC, and will harness Grey's expansive global network to tap into world-class talent across a range of disciplines and geographies with agility and intentionality. 

A world-class strategist and creative leader, Conrad brings with him a wealth of global experience as a co-founder and CEO, and an impressive track record which includes helping some of the world's most recognized brands, such as Amazon, Ben and Jerry’s, and EY, harness the power of creativity to drive business growth.