María Fernanda Gutiérrez Joins Grey Mexico as President

Building on Award-Winning Momentum, Grey Mexico Welcomes Proven Leader to Drive Next Phase of Growth and Innovation.

"We are absolutely thrilled to welcome María to lead Grey Mexico. At Grey, our mission is to deliver Famously Effective ideas that grow our clients' businesses,” shared Laura Maness, Grey’s Global CEO. “María’s impressive 20-year track record isn't just about transforming businesses and mindsets; it is about her profound understanding that true business impact stems from fearless, groundbreaking creativity. She inherently values the power of ideas and has a proven ability to cultivate environments where they thrive.”  María will report directly to Laura and officially joins Grey MX on September 1.  

Upon her appointment, María shared "I connected instantly with Laura, the global team, and Alexis – their collective vision to make Grey, and specifically Grey Mexico, the undisputed number one in the market is palpable. Looking from the outside in, it is clear Grey Mexico is at a pivotal point, bringing home honors from Cannes, the Clios, and El Sol, while simultaneously delivering growth for clients. I'm incredibly eager to join the team they are building."  

Alexis, who previously worked with María at Leo Burnett Colombia, echoed the excitement: "This is a great moment for Grey Mexico. We have established a strong creative reputation, and María’s arrival provides the perfect boost for our business and the consolidation of our operations. I know our visions for business and creativity are perfectly aligned for this new era at Grey Mexico." 

With extensive leadership experience from across the Publicis Groupe network, in addition to COO of Leo Constellation MX, she held key roles at PublicisMX and Publicis Worldwide, working with clients including Citibanamex, Nestlé, Liverpool, and MG Motor. Her career also includes experience at Saatchi & Saatchi, Digitas, and Leo Burnett, on prominent brands including AB InBev, Coca-Cola, and Microsoft, among others.   

María's appointment underscores Grey's ongoing investment in top talent and its commitment to strengthening leadership across key global markets. In 2025 alone, Grey has made significant leadership appointments in markets including New York, London, China, Germany, India, and Japan, further solidifying the agency’s commitment to creative excellence and business growth worldwide.