Grey Earns 22 Lions: 6 Golds from Across Studios
"I couldn't be prouder of our visionary clients and exceptionally talented teams," declared Laura Maness, Grey's Global CEO, as the agency celebrated a stellar showing at the 2025 Cannes Lions International Festival of Creativity. "Across the globe, we are consistently delivering Famously Effective work, earning Gold Lions in every region – a true testament to the power of creativity and human ingenuity, even in the most unexpected categories." Grey's impressive 22 Lions across a wide range of categories underscore the agency’s global creative momentum and unwavering commitment to this philosophy.
Over the course of the week, the agency earned a total of six Gold Lions, nine Silver Lions, and seven Bronze Lions, with wins spanning Creative Effectiveness, Digital Craft, Health & Wellness, Film, Outdoor, PR, Creative B2B, and more. From powerful storytelling to innovation in design and commerce, the recognized work showcased the breadth and impact of Grey’s creative capabilities.
Grey’s Global Chief Creative Officer, Gabriel Schmitt, shared “Our performance at Cannes reflects the transformation underway across our studios, collaborative, fearless, and united in the belief that creativity is the most powerful force in business. We’re celebrating this momentum while doubling down on delivering Famously Effective. This is just the beginning. We are focusing on Famously Effective ideas everywhere, all the time for our clients.”
Standout campaigns included Stella Artois' Claustrobars, created by Grey London, which took home two Gold Lions and two Bronze; Corona’s Sun Reserve, from Grey Brazil, honored with both a Gold and a Silver; Sad Kama-Chan for Bar BQ Plaza, created by Grey Thailand, received a Gold; and Grey Peru’s Sightwalks for Sol Cement grabbed Gold. At Cannes, it was said winning a Gold Lion for toilet paper, such a ubiquitous item, would be nearly impossible. We’re proud to have dispelled this myth with Grey New York’s work for Georgia Pacific’s Angel Soft, winning a Gold Lion for Potty-Tunities.
Grey’s strong performance at Cannes reinforces its evolution into a modern creative partner and highlights the agency’s focus on building long-term brand value, keeping pace with culture, while using AI not to replace, but to amplify human creativity.