Mary Kay Selects Grey New York as Global Advertising Partner

Grey New York has been appointed the global advertising partner for Mary Kay, the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World. The partnership marks a pivotal moment in the company’s 60+ year history as it prepares to launch a global master brand campaign that will define its next era of growth.

Regena Pipkin, Vice President, Global Brand at Mary Kay, said: “We knew that Grey New York was the right agency for us. They brought cultural value, creativity, and strategic clarity to match our ambition. As we move confidently into the next chapter of our bright future, we look forward to our partnership with a women-led team that truly understands our unique business model and the power of purpose-led storytelling on a global scale.”

During the pitch, Grey New York delivered an immersive and reimagined brand experience—bringing Mary Kay’s vision to life through creative product storytelling grounded in human insight. The team fully immersed themselves in the Mary Kay world, experiencing the products firsthand and articulating bold possibilities for the brand’s future.

Agnes Fischer, CEO of Grey New York, commented: “Mary Kay is an iconic brand ready to shake up the beauty world with a distinctive vision. We're honored to partner with Mary Kay to reignite their powerful brand. There’s real ambition here, and a shared belief in the power of ‘Famously Effective’ creative to drive business and cultural relevance. We’re thrilled to help shape the next chapter of this global beauty and direct selling leader.”

The partnership begins immediately and includes the development of a long-term integrated brand strategy and global advertising campaign set to launch in late 2026.