Grey Hong Kong Wins Best of Show at the ONE Asia Creative Awards

Grey Hong Kong has taken home the Best of Show at the prestigious ONE Asia Creative Awards for Pantene “Pet Pit” — a campaign praised by judges as “one of the craziest ideas to ever wow a room full of seasoned creatives.”

Inspired by a mango pit-based viral trend sweeping China, Pet Pit turned a playful cultural moment into a bold, social-first idea that supercharged brand engagement and sparked conversation across the region.

"Winning Best of Show is a testament to the ingenuity and cultural fluency of our team," said Gabriel Schmitt, Global Chief Creative Officer of Grey. "‘Pet Pit’ taps into a deep cultural insight and turns it into a bold, shareable idea — the kind of work that connects emotionally, sparks conversation, and drives meaningful engagement well beyond our region."

The campaign’s impact went beyond the top accolade. Pet Pit also earned Best of Discipline in the Social Media category, along with Gold and Bronze wins in the same discipline.

Grey Hong Kong Wins Best of Show at the ONE Asia Creative Awards