4 Gold ANDYs Awarded to Grey

The 2025 International ANDY Awards, advertising’s first major show of the season and a benchmark for creative excellence, kicked off the year with a win for Grey, including four Gold ANDYs. As an idea-first competition honoring standout work across all mediums, the ANDYs recognized Famously Effective creativity from across our global network. 

Grey Peru and Cemento Sol took home two Golds for the groundbreaking campaign "Sightwalks," a powerful initiative that transformed the sidewalks of Lima with tactile paving to help the visually impaired safely navigate the city. More than a campaign, Sightwalks is a sustainable, long-term commitment that’s racked up global acclaim, including a Design Grand Prix at Cannes Lions, two Grand Prix at El Ojo, and accolades from the Effies, Care Awards, and LIA, to name a few. 

Grey Borderless (Argentina/Brazil/Ecuador) also struck gold with "Rice of Glory" for Arroz Super Extra, a culturally rich, laugh-out-loud twist on food advertising.  

And Grey Thailand brought the flavor and feels with "Sad Kama Chan" for Bar B Q Plaza, earning another Gold and proving that emotion, humor, and great BBQ really do go hand in hand. 

Adding to the excitement, Grey’s own Awing Chen, Executive Creative Director, served on the ANDYs Greater China Jury, selected for her stellar creative chops. 

Four Gold ANDYs. One powerhouse network. A Famously Effective start to the year.