Almond Board of California Selects Grey New York as Agency Partner

We’re excited to share that the Almond Board of California has chosen Grey New York as its new agency partner following a competitive review. This partnership is a meaningful opportunity to help shape the future of one of the world’s most trusted and culturally relevant food brands.

Grey will lead global positioning and integrated marketing across the U.S., Mexico and Europe, spanning strategy, creative, media, PR, data and analytics. Our shared goal: elevate the role almonds play in people’s lives and drive sustainable growth for California growers. A new brand platform is already in development for 2026.

“The Almond Board of California’s marketing programs have a long history of elevating almonds as a healthy snack and fueling global demand. Today, we’re excited to open a new chapter with Grey New York as our lead agency,” said Clarice Turner, CEO of ABC. “Their creativity and strategic vision perfectly align with our ambition to deepen consumer love for almonds, spark innovation, and shape a healthier future for our industry.”

“We’re proud to welcome the Almond Board into our Grey family alongside an incredible integrated WPP team,” said Agnes Fischer, CEO of Grey New York. “This is a pivotal moment for the California almond industry. Our focus is simple: build a modern, insight-led platform that drives real growth and strengthens the category for the long term.”

More to come as we begin this next chapter together.