Behind the "World Changing Idea": Grey's "Sightwalks"
Fast Company’s 2025 World Changing Ideas Awards, an annual recognition honoring transformative efforts tackling the world’s most pressing issues, specifically honored "Sightwalks" for its outstanding impact, sustainability, design, creativity, scalability, and ability to improve society.
“This honor places us among a remarkable group of changemakers working to build a better future. It also reflects Grey's commitment to using creativity as a force for good, an ethos that drives our work across the globe,” shared Gabriel Schmitt, Grey’s Global Chief Creative Officer.
The "Sightwalks" project, which took almost two years to develop and implement, saw Grey’s Peru studio, Circus Grey, collaborate with the Municipality of Miraflores and Cemento Sol. Together, they laid over 75,000 square meters of special tiles, creating an innovative signage system that significantly enhances autonomy for over 500,000 visually impaired individuals in Lima, Peru. The initiative aims to expand "Sightwalks" to other districts in Lima and cities worldwide. Crucially, the design and patent for implementation are open and free to use, available on the Cemento Sol website: www.cementosol.com.pe.
This year’s awards showcased 50 winners across 12 categories and 50 additional honorees across industries, totaling 100 outstanding projects. A panel of Fast Company editors and reporters selected the honorees from a pool of more than 1,500 entries.
UNACEM’s Gabriel Barrio, Commercial Manager, shared: "‘Sightwalks’ was born from a deep desire to make cities more human and sustainable. At UNACEM, we believe that building goes beyond concrete — it’s about leaving a positive mark on people and the world around us. This recognition by Fast Company fills us with pride, as it affirms that when we combine purpose, creativity, and social commitment, we can transform something as ordinary as a sidewalk into a tool for inclusion and hope. That’s the kind of meaningful change we strive to lead through Cemento Sol.”
José Rivera y Piérola, Creative Chairman & CEO, Circus Grey, added: "We are so happy and grateful for this recognition. At Circus Grey, we truly believe in the transformative power of ideas. They can improve people's lives and brands. 'Sightwalks' is the perfect example: an idea born and raised at our Global Creative Council for a client that has a 10-year relationship with us. 'Sightwalks' has the potential to be implemented around the world to help millions of people."
“The World Changing Ideas Awards have always been about showcasing the art of the possible,” says Fast Company editor-in-chief Brendan Vaughan. “We’re proud to recognize the organizations and leaders that are making meaningful progress on the biggest issues of our time.”
"Sightwalks" is a sustainable, long-term commitment project that has garnered extensive recognition and a wealth of industry experience. It has received numerous local and international accolades from the most prestigious marketing, creativity, sustainability, and design awards, including Grand Prix honors from Cannes Lions, El Ojo de Iberoamérica, LIA, and Clio Health. Further recognition includes the ACT Care Awards, Sustainable Development Awards, Spain’s Design Biennial, and Effie Awards, among many others.