Grey Lands CelcomDigi After Competitive Pitch

Grey Malaysia has been appointed brand agency partner for CelcomDigi Berhad, the country’s largest telecommunications company. The win follows a competitive pitch and marks a major milestone as CelcomDigi ramps up its next phase of growth. 

“This collaboration comes at an exciting time, as ongoing transformations in digitalization and emerging technologies continue to reshape our operating model,” shared a CelcomDigi spokesperson. “We are excited to work with our new agency partners to realize our vision of becoming a customer-driven, strategy-led, best-in-class solutions provider.” 

Grey Malaysia CEO Irene Wong shared, “With technology so tangibly revolutionizing how we do almost everything, we leapt at the chance to work with CelcomDigi. From the inside out, new tools such as our AI suite, WPP Open, are enabling us to adapt faster than ever, opening up whole new ways of optimizing our creativity.” 

“The potential to make innovative and meaningful work with a customer-centric organization such as CelcomDigi is massive. As part of the creative process, emerging technologies have very quickly moved from novelty to absolute necessity. CelcomDigi doesn’t just appreciate that; they are asking for it,” noted Graham Drew, CCO of Grey Malaysia. 

Grey built a dedicated team for the account, and CCO Drew added, “CelcomDigi isn’t just open to innovation; they’re demanding it. That’s when the best work happens.”