One Show. Many Wins. All Grey.
Grey delivered a standout performance at this year’s One Show, one of the world's most prestigious award shows in advertising and design, with Famously Effective work from across the globe earning widespread recognition. From purpose-driven innovation to immersive brand storytelling, Grey’s campaigns demonstrated the power of creativity to spark real-world impact.
Taking home a Grand Prix for the Best of Health & Wellness was Sightwalks for UNACEM-Cemento Sol, created by Grey Peru. This groundbreaking initiative transformed city sidewalks into inclusive, accessible paths for people with visual impairments. The campaign received an extraordinary 14 honors -- the Grand Prix, 9 Golds Pencils, and 4 Silver Pencils -- across disciplines including Design, Out of Home, Experiential & Immersive, IP & Product Design, Multicultural, and Creative Effectiveness among others.
Other highlights included Rice of Glory for Super Extra by Grey Argentina, which earned a Silver Pencil in Experiential and Immersive. Grey Brazil was recognized with a Bronze Pencil for The Antiracist Bag for University Zumbi dos Palmares, applauded for its design and social impact.