Grey Takes the Stage at Advertising Week New York 2025
Next week, Grey is heading to Advertising Week New York 2025, and we’re bringing the big ideas with us. From redefining what it means to be famous to teaming up with mascots and medical experts to take on cancer, we’re showing how Famously Effective creativity breaks through, and makes a difference.
We’re stepping into three can’t-miss conversations that explore how thinking, cultural tension, and unexpected partnerships can move people and spark real impact.
Grey in the Stream: Creativity, Culture & the Future of Media
Monday, October 6 at 12:35 PM EDT
Location: The PENN District | Streaming Track
As streaming becomes the center of the media universe, agencies must evolve their creative muscle, not just for attention, but for cultural resonance. In this session, Agnes Fischer, CEO of Grey New York, explores how an iconic agency is reimagining storytelling for the streaming era. We’ll dive into how creativity, brand purpose, and media fluency must intersect in a landscape where audiences move fluidly across screens, platforms, and genres. From original series to social moments, how do you build stories that break through, and keep their impact in an always-on media world?
Why Fame Needs Friction: From Attention to Impact
Thursday, October 9 at 11:30 AM EDT
Location: The PENN District | Marketplace Stage
In a world where everyone is visible, what does it really mean to be famous? In this C-suite conversation, Grey New York CEO Agnes Fischer joins Kate Wik, Chief Marketing Officer at the Las Vegas Convention and Visitors Authority (LVCVA); Laura Knebusch, Senior Vice President of CPG Marketing and CX at Georgia-Pacific; and Katie Williams, Chief Marketing Officer at Haleon, to explore that very question. Moderated by journalist Kyle O’Brien, the discussion will dive into how friction - moves, cultural tension, and creative risk - is the secret to turning attention into impact.
Cancer Doesn’t Play Favorites: How Hockey, Pharma, and a Mascot Took It On
Thursday, October 9 at 1:10 PM EDT
Location: The PENN District | Insights Stage
What do a global pharma company, an NHL team, and a mascot have in common? A shared mission: fighting cancer with creativity, science, and heart. This panel - featuring Grey Health’s CCO Bruno Rebelo, Astrid Kramm, PhD, Planning Director at Grey Health; Cristina Murphy, Director, Global Oncology Medical Communications at AstraZeneca; and Brian Boyle, former NHL player - tells the story behind Fuzzy Fighters, a campaign that united unexpected partners to raise awareness, drive screenings, and bring hope and humor to a deeply human issue. Moderated by Heerea K. Rikhraj, Reporter at MM+M, the session promises a powerful look at how purpose-led storytelling can make a real impact.
If you’re attending Advertising Week NY, come find us at The PENN District. Let’s talk ideas that move people.