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Mitch Reams, AdWeek | December 05, 2019

Pringles Created a Ridiculous, Questionably Effective Way to Put Chips in Gamers’ Mouths

The Hunger Hammer is not an engineering marvel, but tons of fun

Gamers know the experience when they are deep into a session and really want a snack but can’t bear to take their hands away from the controller for even a second.

To satisfy even the most focused of gamers, Pringles created the Hunger Hammer, the perfect gag gift for the holidays. The brand and agency Grey 3D-printed some parts and slapped them on a gaming headset creating an awkward—and hilarious—product to deliver Pringles directly to a gamer’s mouth, no hands needed.

Read the full article in AdWeek.