Search Placeholder
LBB Editorial | July 03, 2020

LBB: 5 Minutes with… Yukiko Ochiai

The president and CEO of GREY Tokyo on working with Chanco, enabling women in the Japanese ad industry, the impact of the Olympic postponement and why she’s not afraid to get her hands dirty

Yukiko Ochiai has had an exciting career throughout her time at GREY Tokyo since joining in 2011. However, despite rising through the ranks to president and CEO she pinpoints the exact moment she realised she was a ‘female powerhouse’ at a meeting with Japan Advertising Agency Association last year. That one fleeting moment as the only woman in a room with 35 men proved to her just how much work there is to be done – and how much power and responsibility she has to change things for female creatives.

Perhaps it’s this drive and also Yukiko’s understanding of how the Japanese public do not embrace differences well, that has given her the ability to create campaigns that uplift and celebrate individuals in all their shapes and forms.

Read the full article at Little Black Book Online