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Ad Age | May 11, 2021

Grey promotes Javier Campopiano to new global creative role

WPP's Grey promotes Javier Campopiano to new role

WPP's Grey has promoted Javier Campopiano, its chief creative officer Europe and creative chairman U.K., to the new role of global creative partner.  

The move effectively makes Campopiano the number two creative within Grey, reporting to Worldwide Chief Creative Officer John Patroulis, and adding responsibilities for Asia to his European remit. It's the latest elevation within the WPP ranks for the Argentinean creative, who joined Grey from FCB Mexico in the summer of 2019. Prior to that, he was at Saatchi & Saatchi New York, where he created the “It’s a Tide Ad” Super Bowl campaign for Tide in 2018, winning a Cannes Grand Prix.

Campopiano will be based in Madrid, where he has spent most of the past year, and will work out of what the agency is calling a “borderless studio,” consisting of creative talent across different territories.


Since he took charge at Grey Europe with a mission to elevate its creativity, Campopiano has overseen campaigns including Pringles' “Meet Frank” work in which the brand took charge of a zombie character from a videogame for two weeks to become a “real” character in its ads, as well as Carlsberg's campaign featuring Mads Mikkelsen.

“Javier is a deeply talented creative and leader,” Patroulis said in a statement. “And this role takes great advantage of both. He was already impacting the work in London and on global clients, this will allow him to impact even more—from the work, to the talent, to the business itself.”


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