Earlier this year, Gillette entered some new territory as the brand decided to start making more pronounced stands on how masculinity is defined. The brand’s 90-second spot directed by Kim Gehrig tackling toxic masculinity was an interesting and welcome pivot (though it did face its share of slings and arrows from the internet)—and also a straightforward and bold approach.
Today, the brand launched a new ad that shows a traditional rite of passage: a dad teaching his son how to shave. What makes this ad unique, however, is that this heartwarming moment features Toronto-based transgender activist Samson Bonkeabantu Brown and his father.
Read the full article and watch the spot in Ad Week, here.