The Las Vegas Convention and Visitors Authority Chooses Grey as Social Brand Agency
Grey will be responsible for creating all social and digital communications
The Las Vegas Convention and Visitors Authority (LVCVA) concluded a six-month ad agency RFP process appointing Grey as its social brand agency and retaining R&R Partners its longtime advertising agency.
The shift to a multi-agency model will see both agencies partnering to market and sell the destination worldwide. Grey will be responsible for creating all social and digital communications.
“The Las Vegas Convention and Visitors Bureau is one of the most iconic accounts in the global hospitality industry. We are honoured to the first new agency to be added to their roster in decades,” said Michael Houston, Worldwide CEO of Grey. “All eyes are on Las Vegas as this premier destination reopens to the world and we are delighted to help burnish this great brand.”
“The consumer landscape is dynamic and evolving at an unprecedented rate,” said Kate Wik, chief marketing officer for the LVCVA. “Effectively navigating it requires a variety of resources and perspectives. We are excited to add Grey to the team with their proven creativity and expertise to navigate the vast social efforts.”