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David Gianatasio | June 20, 2019

Pantene Updates Its Iconic 'Don't Hate Me' Slogan for LGBTQ+ Pride

Pantene launches "Don't hate me because I'm #BeautifuLGBTQ+"

In 1986, Pantene launched its "Don't Hate Me Because I'm Beautiful" campaign. Reflecting the looksist hedonism of the times, the work traded on traditional notions of female beauty while touting the Procter & Gamble hair-care brand's ability to help women look more like Kelly LeBrock, Iman and other stars who appears in the ads. 

America had a love/hate relationship with the commercials, which proved exceeding popular in some quarters but met with derision from others who slammed the shallow, sexist vibe and obsession with surface details.

Fast forward to 2019, and we've come a long way. Maybe.

Read the full article in Muse by Clio, here.