Grey Health NY #1 Agency in Pharma at The One Show
The 2024 One Show Awards named Grey Health NY the #1 Agency in Pharma at the May 17 Gala in NYC. Additionally, Grey was honored with 17 wins including one Sustainable Development Pencil, one Green Pencil, 6 Golds, 2 Silver, and 7 bronze awards. Our wins represent studios across Colombia, Canada, Denmark and the U.K - addressing timely themes on sustainability, health, gaming and social responsibility. The One Show has over 50 years of crowning the best in advertising and design and is regarded as one of the most prestigious award shows in the industry.
Grey Health NY #1 Agency in Pharma
Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards). In the Pharma category, Grey Health NY ranked #1, and across all disciplines, regions, and countries, Grey Colombia ranked #18, and Grey Health NY #35.
Life Extending Stickers (1 Grand, 2 Golds, 3 Silvers, 1 Bronze)
The issue of food waste in supermarkets is widespread, especially with prematurely discarded produce. To address this issue, Grey Colombia worked with the retailer Makro to introduce Life Extending Stickers – stickers that mirror the color progression of each fruit or vegetable’s ripening process, offering cooking suggestions at each stage. The initiative was launched in 22 stores and generated more than 85,000 interactions on social networks, and reached an audience of 264 million through organic articles in more than 25 countries. The campaign has also been honored with 3 Cannes Lions and 9 London International and 5 Clio Awards.
The Most Beautiful Sound (2 Golds, 1 Silver)
Grey Health, TANK, and American Society of Clinical Oncology, the world’s leading professional organization for physicians and oncology professionals, teamed up to unveil the first-ever audible sound of cancer cells being destroyed using pioneering technology. One in three people are expected to be diagnosed with cancer in their lifetime. To support patients during their treatment journey, The Most Beautiful Sound grants cancer patients a deeper understanding of how their medication or chemotherapy can directly impact cancerous cells. The team worked with researchers at Harvard Medical School and Massachusetts General Hospital, including Dr. Conor Evans, PhD, to isolate the sound of breast and lung cancer cells at the precise moment of cellular death. The campaign has received Gold honors at Cannes, the ANDY’s, New York Festival, Clio Health, and the LIA Awards.
Love Squad (2 Bronze)
UncleGrey and internet provider Waoo created Love Squad, the solution for people who are tired of their partners spending too much time gaming. Love Squad is a virtual hitman service where frustrated and neglected partners can order an in-game hit on their lovers who have trouble turning off their video game. The campaign humorously puts humanity ahead of technology, noting that quality time away from electronics is essential for a well-rounded life, even with Waoo’s has top-speed internet.
Don’t Eat Pigs (1 Bronze)
PETA UK, in partnership with Grey London and Biscuit Works, created the animation Don’t Eat Pigs, featuring rubber hose visuals reminiscent of the cartoon The Ren & Stimpy Show. The film plays on juxtaposition to emphasize the treatment of pigs on animal farms, showing disturbing cartoon imagery with catchy, upbeat music to remind the audience were once thinking, feeling beings. What is introduced as an idyllic place for pigs is later revealed as a persecution site, concentrating on the truths of how meat is often prepared.
