Grey Reinvents APAC Leadership to Cultivate Growth

Grey announced two major appointments to its APAC leadership team. Sarah Trombetta, former AMEA Chief Client Officer for P&G, is named Grey’s APAC CEO. Additionally, as part of Grey’s reinvention plans, Masahiko Okazaki is promoted to Grey Tokyo’s Chief Executive Officer.

Sarah brings over 20 years of industry experience, including serving as Grey Hong Kong’s CEO, and has led teams at Hill+Knowlton Strategies, KAIZO, and Brand Influence GCI Media Group. Sarah is on the Board of Wear It Purple, which strives to foster supportive, safe, empowering, and inclusive environments for LGBTQ+ youth.

Sarah said: “I’m a Grey boomerang because my love for this company is in my veins, and I care deeply about helping our teams and our clients do the best work of their lives. “Having previously served as CEO of a Grey studio in a local market, I’m excited to flex those creative, commercial, and culture-building muscles in a way that better serves the whole of our region. I’m looking forward to delivering growth through our Famously Effective work for our incredible clients.”

Global CEO Laura Maness said: “APAC is a hyper-evolving marketplace, and a priority region for our ongoing reinvention plans. Under Sarah’s guidance, her client-focused leadership, ingenuity, and modernity, I’m confident she’ll help nurture and support our teams to deliver even further value for our clients.”

As Chief Executive Officer of Grey Tokyo, Masahiko’s stature in the marketplace and client connections will drive and foster our borderless agenda to spearhead growth for Grey’s clients and the agency.

Sarah notes, “Grey Tokyo is well renowned for our award-winning creative standards, and I look forward to Masa raising the bar even higher.”

On his new role, Masahiko shares, “It is an honour to be named CEO of Grey Tokyo, I am excited and confident we will build exponentially on our success.”