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David Gianatasio | June 22, 2020

P&G's Poignant Pride Film Imagines a World Without Hesitation for LGBTQ+ Folks

No one should have to put their love on 'pause'

Procter & Gamble marks Pride Month with "The Pause," a short film that examines the moment of hesitation for LGBTQ+ people as they decide how to introduce a partner, or consider how much of themselves to reveal in casual conversations with strangers, co-workers and even some friends.

Developed with Grey New York, the 60-second spot takes a direct approach, presenting candid interviews with diverse members of the LGBTQ+ community. This format adds a layer of irony and pathos, because the PSA deals with the emotional distress caused by avoiding directness and hesitating to share one's true self. 

Read the full article in Muse by Clio