The recent Warc rankings titled 'The Health of Creativity' positioned Grey Group as number one in creative effectiveness, living up to Grey's promise of being 'famously effective' since 1917.
Each year, Warc, the global authority on effective marketing, tracks the results of the top global and regional awards shows for creativity, media and effectiveness for the Warc Rankings, the ultimate benchmark for advertising.
To assess how often creative work is also effective, and to uncover the main characteristics of ideas that are highly awarded for both creativity and effectiveness, Warc has analysed the results data from the creative and effectiveness awards shows tracked by Warc Rankings between 2015 and 2019. The findings are now published in Warc’s latest research, ‘The Health of Creativity’.
Research of all creative ideas by agency network, show that Grey Group comes out top in average conversion, with 27% of all its creatively awarded ideas also awarded for effectiveness.
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