This week, Pantene launched the “Family is #BeautifuLGBTQ” series to tell the stories of real LGBTQ-adoptive families, and celebrate the special moments that bring them together, during National Adoption Month.
LGBTQ+ couples are seven times more likely to adopt than non-LGBTQ+ couples and more likely to adopt children who have the most difficulty finding forever homes. For this campaign, we joined up with Family Equality, which is dedicated to advancing legal and lived equality for LGBTQ families.
The campaign video series depict real-life family connections, and lasting memories, bonding over hair care.
Thank you for your support and follow @Pantene on Instagram as they continue to highlight stories of diverse LGBTQ+ families throughout the year.