Anna joined Grey London as CEO following a four-year tenure leading Grey Group Poland. During that time the agency was catapulted into the "Top 3 Creative Ad Agencies in Poland," based on awards. In addition, it has been named "Most Effective Agency" in the country for the past two years and "Most Innovative Agency," according to the trade press. Under her leadership, Grey Poland has built a next-generation management team, won significant new business and grown with current clients, achieving a nearly 100 percent retention rate. In 2015, Panczyk was named a "rising star" member of the Top 50 Business Women in Poland. She has served as Vice President of the Polish Association of Marketing Communications and Effie Steering Committee. Earlier in her career, Panczyk spent seven years as CEO and Chairman of Change Integrated, a leading independent agency which was named one of the "World's Leading Independent Agencies" by Campaign magazine. She began her career at Saatchi & Saatchi Poland, rising to the post of Deputy Managing Director.
Grey London kicked off the new decade by hiring Raquel as Chief Strategy Officer. Raquel has a truly diverse background, starting her advertising career in sunny Rio at JWT, before moving to London where she worked for leading agencies including BBH, AMV BBDO, Saatchi & Saatchi and M&C Saatchi. Over her career she’s created long enduring platforms and made cultural dents for a range of power brands including Coca-Cola, Tourism Australia, Jonnie Walker, Haagen-Dazs, Mars and Persil Dirt is Good. She’s hugely decorated too, winning major effectiveness awards along the way. She’s a mum to three girls, loves long distance running and board games. Some of her favourite things include movies and box sets like Stranger things, Black Mirror and Game of Thrones. More recently, re-watching all seasons of Gavin & Stacey has helped her cope with the void left by the end of Game of Thrones.
Javier Campopiano, one of the world's most accomplished creative leaders, has joined Grey as Chief Creative Officer, Grey Europe & Global Clients. In this new position, he will oversee creative development on key global accounts, help them seize new growth opportunities and enhance Grey Europe's creative product and talent.
Javier joins Grey from FCB Mexico where he has served most recently as Partner and Chief Creative Officer after more than four years at Saatchi & Saatchi. During his tenure as Chief Creative Officer, he transformed the creative reputation of that agency's flagship New York office.
He received global notoriety for the "It's a Tide Ad" campaign, the gaggle of faux ads that hijacked the 2018 Super Bowl and swept the award shows, winning a Titanium Lion and the 2019 Grand Effie, among others. Critics hailed its humor, flawless craft and clever, classic problem-solving marketing.
During his career, Campopiano has brought his unique talents to build giant global brands for giant global networks. He began his career as an intern at Ogilvy Argentina and went on to become Regional Creative Director in Latin America for Ogilvy, Saatchi & Saatchi and FCB before becoming a Partner and Chief Creative Officer of FCB New York. The proud recipient of 49 Cannes Lions and a Black Pencil, he has won every top international creative honor.