Grey London partnered with The Coca-Cola Company to present 'Ripples of Change', a powerful documentary introducing The Living Danube Partnership to European consumer audiences. This initiative is a collaboration between WWF Central and Eastern Europe (WWF-CEE) and the International Commission for the Protection of the Danube River (ICPDR), supported by funding from The Coca-Cola Foundation. The Living Danube Partnership focuses on improving watershed health across the Danube basin. Through 'Ripples of Change', we share the authentic, first-hand stories of local WWF experts who have worked tirelessly over the past decade to drive this work forward. This documentary underscores the importance of collective action and how it can help to create a positive impact for both nature and local communities, now and for future generations.

Nature & Communities Thrive through Collective Action

Famously Effective

Through authentic storytelling and stunning local visuals, the documentary amplifies the voices of local protagonists – ecologists, conservationists, and community volunteers – who have worked to help protect, restore, and replenish the ecosystems throughout parts of the Danube River Basin. This unique creative approach aims to inform and inspire consumers on a sustainability concern that matters to them.