After a long-standing relationship, Grey London partnered with Pringles to help the brand authentically continue its venture in the gaming world while staying true to its playful identity. The challenge was to make Pringles matter to both modern gamers and nostalgic 90s gaming OGs. By collaborating with Super Mario—a beloved icon spanning decades—Pringles created a campaign that tapped into shared cultural love for gaming and snacking, driving excitement in-store and online. 

Gaming Just Got Tastier 

Famously Effective

The campaign brought together two cultural icons—Pringles and Super Mario—using their shared playfulness to create a series of activations across digital, social, OOH and in-store. Reimagining Super Mario’s green pipes as Pringles tubes, Grey London designed a campaign that seamlessly blended gaming nostalgia with bold snack branding. From limited-edition mystery cans to interactive displays across digital, social, and retail spaces, the collaboration sparked mass appeal. Gamers were drawn in by nostalgia, while the chance to win prizes like a Nintendo Switch or a trip to NYC amplified engagement.