A Stranger’s Tale: An Audio Series Celebrating Human Connections

Vodafone Ireland
Vodafone Ireland: A Stranger’s Tale - main image

A Stranger’s Tale

An innovative audio series that encourages real-world connection in an increasingly digital age.

Grey London partnered with Vodafone Ireland to create a campaign that uses the power of positive connection to bring people closer together. The new audio series, available on Spotify, highlights Vodafone's commitment to encouraging meaningful connections in an increasingly digital world where people frequently find themselves absorbed in their phones, disconnected from the world around them. By asking people to look up from their screens and engage with those around them, Grey London and Vodafone Ireland aim to inspire a wave of connection in our everyday interactions. 

Listen to Episode 1 Here

Connections: Enriching Our Lives 

Famously Effective

Connections are the cornerstone of a fulfilling life, and even a simple 'Hi' can unlock unexpected wonders. That's why Grey London and Vodafone Ireland launched a social experiment on public transport, revealing authentic human connection in a way no traditional ad campaign could. This audio series takes the art of storytelling to a new extreme – telling the stories from a moment of connection on public transport, beyond the four walls of a studio. From a portrait artist who can’t remember faces to an extreme sportsman turned toy builder, the series unlocks some incredible tales. By telling stories that would otherwise be untold, A Stranger’s Tale demonstrates how every connection, no matter how brief, has the potential to enrich our lives. 

Adworld.ie
“Vodafone Captures Real Life Conversations in New Campaign.”
Little Black Book
“Grey London's audio journey finds connection in the most unexpected places.”
Marketing.ie
“Vodafone get to the heart of people’s stories.”
“We are so excited to introduce 'A Stranger’s Tale,' a campaign that perfectly captures Vodafone’s dedication to creating meaningful connections. The campaign hopes to inspire us all to take a minute, lift our heads and engage with those around us.”
Orla Nagle, Head of Consumer Brand, Vodafone Ireland
FAMOUSLY EFFECTIVE