In 2017, Michael Houston became only the fifth Chief Executive Officer of Grey Group in its 102-year history. Michael joined Grey in 2007 and helped win over $2 billion of new client marketing investment on the way to three “Agency of the Year” accolades. He was named MD of Grey New York in 2011, COO in 2012, CEO for North America in 2013, becoming Global President of Grey in 2016. Michael has worked in numerous aspects of the advertising business, including accounts, strategy, business development, and corporate communications. In addition to founding a brand consultancy in the 1990s, he’s held prominent leadership positions at KB+P, Landor, and Y&R. Michael was named to Crain’s “40 under 40” list in 2012 and the 4A’s list of "100 People Who Make Advertising Great" in 2017. He serves on the board of Concern Worldwide, a global humanitarian group dedicated to tackling poverty and suffering through emergency relief, education and development programs in the world's poorest countries.
John Patroulis, a globally recognized creative innovator and leader whose work has expanded the boundaries of advertising, was named Worldwide Chief Creative Officer of Grey in 2017. John heads creative across the Grey network based out of New York. Prior, John spent six years at BBH New York, starting as CCO and rising to become its first-ever Creative Chairman. Under his leadership, BBH became one of the most awarded agencies in New York, and John was named to the Adweek 50. Before BBH, John co-founded both agencytwofifteen and T.A.G. in San Francisco, where he led the Xbox Halo 3 "Believe" global campaign, the most creatively awarded campaign of the decade. He began his career as a copywriter at TBWA/Chiat/Day, where he rose to global creative director, helping adidas become the Cannes Marketer of the Year. John has won every top international creative honor several times over, including the One Show "Best in Show”, the Grand Clio, The Grand Effie, and the Cannes Grand Prix.
Debby Reiner, Grey New York’s first-ever CEO, has been part of Grey’s success for over 20 years. In 2018, Debby announced a vision for a new innovation model, including investing 75% of Grey’s resources and talent into creativity, a commitment that will provide clients with the highest creative value. Debby joined Grey in 1989 after graduating from Harvard, helping build Grey into the number-one beauty agency in the world. After a successful stint running Clairol at JWT, she came home to Grey to lead the global reinvention of Pantene in 1999 and went on to help create game-changing campaigns, from Ellen DeGeneres for CoverGirl to transgender model Tracey Norman for Clairol. She led the global pitch for Gillette in 2013 and later added Venus, Braun, and The Art of Shaving business in 2014.
Cory Berger recently joined Grey Group as its first ever Worldwide CMO.
At Grey, Cory is responsible for driving the agency’s growth across the network, while leading the marketing efforts that communicate its iconic “Famously Effective” brand story and capabilities.
Cory previously served as Managing Director of independent creative agency, Pereira O’Dell, where he established and led its New York operation through an impressive run of growth and creative accolades. During his tenure the agency became one of the fastest growing and highly awarded creative shops in the city. In 2016, Cory’s efforts earned him a coveted spot on the Adage 40-under-40 list.
Prior to POD, Cory held roles at leading creative agencies including Mother, Momentum and Noise. A highly accomplished marketing leader, Cory has spent his career partnering with an impressive list of companies to develop breakthrough integrated marketing ideas and programs that inject brands into culture, and drive business results.
Jonathan, who joined Grey in 2015, has been charged with evolving our Strategy Group, one that is built for tomorrow and delivers breakthrough innovation. He drives the development and implementation of a single strategic POV and integrated creative thinking that leads to big-platform ideas true to our Famously Effective mission.
It’s been said that the future of advertising lies at the intersection of creativity, data, media, and technology. Jonathan brings a track record of success in all of these areas as well as in traditional brand planning. He joined Grey from Huge, the Brooklyn-based worldwide digital agency, where he served as Global Managing Director, Planning and Strategy, and oversaw an integrated strategic offering comprising over 100 individuals globally.
Jonathan has held senior leadership roles in strategic and account planning at both digital and traditional shops, including the digital agency Rosetta, where he developed and introduced a new planning philosophy for the “connected world,” and TBWA\Chiat\Day New York, where, among other things, he developed the global brand strategy for Michelin and led the Vonage account. He has forged successful integrated strategy models across disciplines as well as planning and creative collaboration across borders.
Javier Campopiano, one of the world's most accomplished creative leaders, has joined Grey as Chief Creative Officer, Grey Europe & Global Clients. In this new position, he will oversee creative development on key global accounts, help them seize new growth opportunities and enhance Grey Europe's creative product and talent.
Javier joins Grey from FCB Mexico where he has served most recently as Partner and Chief Creative Officer after more than four years at Saatchi & Saatchi. During his tenure as Chief Creative Officer, he transformed the creative reputation of that agency's flagship New York office.
He received global notoriety for the "It's a Tide Ad" campaign, the gaggle of faux ads that hijacked the 2018 Super Bowl and swept the award shows, winning a Titanium Lion and the 2019 Grand Effie, among others. Critics hailed its humor, flawless craft and clever, classic problem-solving marketing.
During his career, Campopiano has brought his unique talents to build giant global brands for giant global networks. He began his career as an intern at Ogilvy Argentina and went on to become Regional Creative Director in Latin America for Ogilvy, Saatchi & Saatchi and FCB before becoming a Partner and Chief Creative Officer of FCB New York. The proud recipient of 49 Cannes Lions and a Black Pencil, he has won every top international creative honor.
Lisa Fabiano, EVP, Chief of Staff Grey North America, brings over 20 years of progressive experience in corporate strategy, operational management, and human resources from global advertising and marketing firms. As chief talent officer for Grey North America, she led the strategy for the agency's human resource operations, including talent acquisition and retention, training and professional development, performance management, diversity, employee relations, organizational development, and compensation. Prior to joining Grey, Lisa was General Manager at HNW, a full-service integrated marketing communications agency, with expertise in the high-net-worth market. She worked in senior account management roles and as General Manager at Euro RSCG Worldwide, helping it become New York's fastest-growing agency and helping to develop the worldwide group into a top global agency network.
Eduardo, also known as “El Presidente”, is President & CEO of Grey Europe effective January 2019. Until then, he was President & CEO of Grey Latin America and President and Chief Creative Officer at Maruri Grey in Ecuador. He is Chairman of the European Creative Board and currently an active member of Grey´s Global Creative Board. In 2012, Maruri won the first Cannes Lion for Ecuador. Under his leadership, Maruri Grey has been awarded as Ecuadorian Agency of the Year more than 10 times, including 2013, 2014, 2015, 2017 and 2018. Eduardo together with his teams in Ecuador and later in Latin America, have accumulated over 100 Cannes Lions in the past seven years, including 2 Grand Prix. Under his mantra “doing things differently”, focusing on creative reputation as key driver of financial results, Grey was awarded as Latin America Regional Network of the Year in 2017 and 2018 achieving unprecedented new business and financial growth.
Nirvik Singh was recently named Chief Operating Officer, Grey Group. He remains the Chairman and CEO of Grey Asia Pacific, Middle East and Africa (AMEA). He began his career with Unilever’s Lipton India and joined as head of Grey Kolkata at age 26. Under his leadership the agency became the city’s second largest, winning Agency of the Year four consecutive times. At 33, as head of Grey Group India, he expanded its reach across the country. Nirvik has spearheaded acquisitions in China, Korea, Thailand, India, Vietnam and UAE. He oversees operations in AMEA and is in charge of the borderless integrated marketing operations of Grey globally. He hosts the Global Asian Achievers session at Spikes Asia annually; has served as juror at Cannes Lions and Global Effies and has received numerous honors including ‘Agency Head of the Year’ and India’s Bharat Nirman Rattan Award. Currently, he is the (non-executive) Chairman of Raymond Apparel and independent director of Shoppers Stop.
Yukiko joined GREY Tokyo in 2011 as Group Account Director to lead P&G Fabric and Home Care accounts including Joy, Febreze, Bold and Lenor/Lenor Happiness. She has demonstrated strong leadership and devoted her efforts to provide excellent services and was promoted to Chief Operating Officer in July 2015. In January 2018, she was appointed President and CEO.
Her career in advertisement started on P&G Hair Care brands including Vidal Sassoon, Herbal Essences and Head & Shoulders. She has also ran beauty care accounts such as SK-II and Max Factor & Illume as well as many other brands across multiple categories including Philip Morris, Parliament, Virginia Slims, Norton by Symantec, BlackBerry, Coca Cola Japan, Kellogg’s, Kraft Japan and more.
Raised in New Jersey through high school and graduated from Faculty of Commerce and Management, Hitotsubashi University in Tokyo.
Fran Luckin, CCO of Grey Africa, was named one of the top 10 most influential people in South African advertising in The Annual, South Africa’s most authoritative publication. She has judged and been awarded at every major marquee award festival: Cannes Lions Film Jury, Cannes Outdoor Jury, Clio Awards, and D&AD, and was on the judging panel of the Apex Awards, South Africa’s version of the Effies. Fran began as a copywriter at The Jupiter Drawing Room in 1997 and by 2000 was Creative Director. She joined Ogilvy Johannesburg in 2003 and became Executive Creative Director there in 2008, when Ogilvy Johannesburg took the top spot at Cannes Lions, which they repeated in 2009. In 2010, after winning South Africa’s first Film Gold Lion in 11 years, she was appointed to the 15-member Ogilvy Worldwide Creative Council. Fran has spent the past two years as Executive Creative Director at digital agency Quirk, honing her digital storytelling skills, and continues as an executive committee member of South Africa’s Creative Circle.
Marco Milesi is Chief Executive Officer of Grey Latin America. Marco came to Grey after his Peruvian agency, Circus, was acquired by Grey/WPP in 2013, becoming CEO of Grey Circus for six years. Under his leadership, Circus quadrupled net sales and launched Brand Lab (branding) and Carne (Brand and Ad Consultancy), transforming Grey Circus into Grey’s biggest office in Latin America. He also worked for P&G Italy; Leo Burnett in Hungary, Russia, Italy, Peru, and Colombia; and Lowe in Spain and Singapore. Prior to becoming CEO of Latin America, he was CEO of Grey Mexico, a title he still holds. An avid football player, he uses skills from the sport in his business approach, including Team Building and Leading, Focus on Results, Ability to Score (goals in soccer, NB in advertising), and Winning Big.
Diego Medvedocky is President and Chief Creative Officer of Grey Latin America and President of Grey Argentina. Diego joined Grey Argentina in 2013 as Executive Creative Director, then took the additional role as CCO of Grey Latin America in 2014. He was promoted to President of Grey Argentina in 2018 and became President of Grey Latin America in 2019. Since 2014, Diego has been a member of the Global Creative Council. In 2014, Grey Argentina's work was recognized with multiple awards, including a Grand Prix and "Agency of the Year" at Diente, the country's most prominent creative festival. The agency has received numerous awards at Cannes Lions International Festival of Creativity, where Diego was also asked to judge and speak. He has led campaigns for clients such as MTV, Peugeot, BGH, BBVA, Carrefour, Sony, Renault, Movistar, Coca-Cola, P&G, and Cadbury, among many others. He has worked at Turner, Havas, Euro RSG, Publicis, and Del Campo Saatchi & Saatchi. The Argentinean Creative Circle named him “Best Copywriter” in 2011 and he now serves as a board member there.
Adam O’Conor is Regional Chairman and CEO of Grey Group Greater China. Called a “champion of creative ideas” by his peers, he previously served as President, Ogilvy & Mather Group, Asia Pacific, where he led the Global Brand Management Team overseeing a who's who of more than 20 multinational brands in the region. Earlier, he led Ogilvy Hong Kong to new heights of creative and business success winning over 100 international creative and effectiveness awards and being crowned AOTY for 8 consecutive years. A key architect of the Ogilvy network in Asia over the past two decades, having joined the network as a Graduate trainee in London and later Sydney, he has demonstrated vision, creativity, and dynamism in building brands across all communications channels and has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.
Bob Oates joined WPP's Grey Group in 2008 as Executive Vice President and Chief Financial Officer. He also serves as a member of the Grey Group Management Board.
Prior to Grey, Bob compiled a 24-year career at IPG-owned FCB where he served as Worldwide Chief Financial Officer for six years. Earlier, he served as Chief Financial Officer of FCB New York, the agency’s flagship office; Worldwide Director of Financial Planning and Reporting for the FCB network and Chief Financial Officer of TN Media.
Bob holds a B.B.A from Pace University and he is a certified public accountant.
Owen Dougherty has been Chief Communications Officer of Grey Group since 2006. Responsible for developing and directing Grey’s global communications, including all media relations behind its award-winning work and client counsel, he also manages the agency’s outreach to the advertising, civic, and business communities. Owen began his career in the City of Chicago Office of the Mayor as Assistant Press Secretary and Chief Speechwriter, then worked at Burson-Marsteller in media relations, crisis communications, and government affairs. Prior to Grey, Owen served as the head of worldwide communications for EuroRSCG Worldwide, JWT, BBDO Worldwide, and FCB. He is a member of the WPP Corporate Responsibility Committee as well as a member of the Advertising Educational Foundation board and a life member of the Mercy Home for Boys & Girls board in Chicago.