Jan-Philipp Jahn, CEO of the Grey Germany Group, is responsible for the German market. As an international advertising expert with many years of experience in the automotive, telecommunications, FMCG and retail industries, he has a great passion for effective creative strategies and building strong brands.
Through his work in renowned agencies in Germany, Dubai and China, Jan-Philipp also focuses on the internationalisation of customer-specific advertising, media and digital strategies. Among the major clients in his portfolio are BMW, Continental, Mercedes, Smart and Metro.
During his career Jan-Philipp has received numerous international awards, such as the German and International Effie Award, the AME Finalist, the Cannes Lions, the Clio International Award and many more.
Francisca Maass started in April 2019 as the new creative head of Grey Germany. Prior to that, she took over the founding and development of the creative agency thjnk Munich as Managing Director and quickly proved herself to be a visionary team leader and expert for large national and international clients. Her focus is brand building, consulting and convincing creation. Earlier, she worked at Jung von Matt, Serviceplan and Springer+Jacoby. Francisca Maass is one of the most awarded creative leaders in Germany and has served as a judge at numerous award shows including Cannes Lions and ADC. Her work has become part oft he cultural conversation in tune with our "Famously Effective" creative philosophy.
Already at the beginning of his career Dirk Lapaz was drawn into the world of advertising agencies.
Since 2018, he has been part of GREY Germany in his function as Chief Financial Officer.
As a certified business coach, he also sees his job in developing the business potential of GREY and establishing new working methods. He draws from multiple experiences with (digital) agencies like Jung von Matt, Markenunion and Ogilvy (Düsseldorf & Neo).
For him, "FAMOUSLY EFFECTIVE" means quantifying these experiences and achieving sustainable success with our customers.
As Managing Director, Peter Dräger is responsible for the Grey Shopper unit, as well as managing the interdisciplinary Grey Activation Team. The Shopper unit has been part of Grey Group since July 2012, and he represents this expertise as a member of the management board.
“Turning Shoppers into Buyers” is his core mission, which he has demonstrated for a large variety of clients such as P&G, Volvo, or Pfizer, to name a few. Peter is also a very influential speaker and author, sought after by many organizations and panels such as DMEXCO.
In addition to Grey Shopper, he has been leading the Sales Activation Agencies (SAA, formerly POSMA) section of the Federal Association Digital Economy (BVDW) since January 2017. He also represents the POS marketing agencies of Germany in the Integrated Marketing Council (IMC) of the EACA in Brussels.
Hamon Hedayati, as Managing Director, is now responsible for the fortunes of GREYmedia in Germany. Hamon started his career with GREYmedia while still a student of Business Administration in 2006. At that time the agency was still known as k102 GmbH, but the focus was the same: creatively offering goal-oriented, contemporary communication solutions from a single source.
He is an experienced media strategist with a particular interest in future digital media trends and innovations such as programmatic advertising and artificial intelligence.
In 2012, GREYmedia was officially made part of the Grey network and shares work space with the creatives at the “Platz der Ideen.” Together we deliver fully integrated communication solutions for customers like Deichmann, BARMER, WestLotto, or Ledlenser.
As Head of Strategy, Laura Combüchen is responsible for all units and locations of Grey Germany. Being a trend and consumer expert, Laura focuses on interdisciplinary teams, data-based solutions and creative idea development at the highest level. Laura has perfected her love for brand and communication strategy during her time at renowned advertising agencies TBWA and thjnk as well as at brand consultancies Trendbüro and Markendienst. Before joining Grey, her clients included many well-known brands from the lifestyle and FMCG segment, including Douglas, Eckes-Granini, Haribo, Jägermeister, Nivea, Parship and Rügenwalder Mühle. Laura represents a new generation of planners and strategists who do not see themselves as add-ons for engineers of creative ideas, but as a safeguard for holistic brand development. Head of Strategy Laura, a reflective and critical analyst with a passion for outstanding creation, embodies Grey's mission: "We create business solutions!”
Kiki Frericks is responsible for GREY Germany’s entire realignment of the Human Resources department. Her expertise as Head of People & Culture is a central element in further developing creativity and growth of the agency. In addition to new ideas for talent management and team development, building a unique agency culture – led by her – has been appointed a task for the entire management team. Kiki began her agency career at Springer & Jacoby, one of the first German agencies radiating a unique agency identity. Followed by 20 years of professional experience on national and international budgets for some of the most creative companies, agencies and film productions, Kiki has developed her deep understanding of agency processes and the challenges talents in the market face. She is an expert on different agency models and believes in success through the combination of creativity, good consulting services and passion for excellent advertising.