Francisca Maass started in April 2019 as the new creative head of Grey Germany. Prior to that, she took over the founding and development of the creative agency thjnk Munich as Managing Director and quickly proved herself to be a visionary team leader and expert for large national and international clients. Her focus is brand building, consulting and convincing creation. Earlier, she worked at Jung von Matt, Serviceplan and Springer+Jacoby. Francisca Maass is one of the most awarded creative leaders in Germany and has served as a judge at numerous award shows including Cannes Lions and ADC. Her work has become part oft he cultural conversation in tune with our "Famously Effective" creative philosophy.
Erwin Bakker is leading the financial and operational management at the Grey Hamburg and Düsseldorf locations as Chief Financial Officer and Vice-President since February 1, 2022. He joins from the BBDO Group Germany, where he was part of the management team as CFO since mid-2019. Bakker is very familiar with the challenges and opportunities of internationally operating creative agencies. Prior to starting at BBDO, the Dutch-born executive was CFO of agencies such as Dentsu Aegis, Hirschen Group, Publicis and FCB for many years. Erwin Bakker is considered one of the most renowned financial managers in the national and international agency market and, as Francisca Maass' management partner, he will also take on a strong strategic and operational role in the future orientation of Grey Germany.
As Managing Director, Peter Dräger is responsible for the Grey Shopper unit, as well as managing the interdisciplinary Grey Activation Team. The Shopper unit has been part of Grey Group since July 2012, and he represents this expertise as a member of the management board.
“Turning Shoppers into Buyers” is his core mission, which he has demonstrated for a large variety of clients such as P&G, Volvo, or Pfizer, to name a few. Peter is also a very influential speaker and author, sought after by many organizations and panels such as DMEXCO.
In addition to Grey Shopper, he has been leading the Sales Activation Agencies (SAA, formerly POSMA) section of the Federal Association Digital Economy (BVDW) since January 2017. He also represents the POS marketing agencies of Germany in the Integrated Marketing Council (IMC) of the EACA in Brussels.
Hamon Hedayati, as Managing Director, is now responsible for the fortunes of GREYmedia in Germany. Hamon started his career with GREYmedia while still a student of Business Administration in 2006. At that time the agency was still known as k102 GmbH, but the focus was the same: creatively offering goal-oriented, contemporary communication solutions from a single source.
He is an experienced media strategist with a particular interest in future digital media trends and innovations such as programmatic advertising and artificial intelligence.
In 2012, GREYmedia was officially made part of the Grey network and shares work space with the creatives at the “Platz der Ideen.” Together we deliver fully integrated communication solutions for customers like Deichmann, BARMER, WestLotto, or Ledlenser.
Christine Haack began her career at Springer & Jacoby. As an experienced HR manager she brings 25 years of agency and HR experience with her. Her previous engagements include well-known Hamburg agencies such as Jung von Matt, kempertraumann/thjnk and Leagas Delaney as well as at the production DELI Creative Collective and the e-commerce agency Hatraco, where Haack was responsible for setting up and expanding theirs HR departments. Additionally, Christine Haack is a certified business trainer and speaker. Before joining Grey Germany in February 2021, she was responsible for the HR department of Yours Truly as interim manager.