An innovator and marketing influencer, John was named Worldwide Chief Creative Officer of Grey in August 2017. He brings a unique talent for integrated storytelling and social-media-driven content that has expanded the boundaries of advertising.
John came to Grey from BBH New York, where he was Creative Chairman. Under his leadership, BBH New York was named to Advertising Age’s Creativity A-List and the Adweek 50. With integrated campaigns for clients like PlayStation, AXE, Google, and Cole Haan, BBH New York became one of the most-awarded agencies in the city, winning multiple Cannes Lions across the Film, Cyber, and Integrated categories, as well as winning the Integrated Grand Prix for Netflix’s House of Cards.
John co-founded both McCann Worldgroup’s agencytwofifteen and T.A.G. in San Francisco. He also helped lead the Xbox Halo 3 “Believe” global campaign, which became the most creatively awarded campaign of the decade and the biggest launch in entertainment history.
Earlier at TBWA\Chiat\Day, he helped lead the “Impossible is Nothing” campaign for Adidas that propelled the client to become “Marketer of the Year” at Cannes.
John has won every top international creative honor several times over, including the One Show “Best in Show,” the Grand Clio, the Grandy, and the Cannes Grand Prix, which he has won three times.
Debby Reiner, CEO of Grey New York since 2016, has introduced initiatives that are transforming the agency and the industry. Her vision brings data-inspired, digital-first thinking to the forefront, increasing the impact of the agency’s Famously Effective creativity on culture & behavior throughout the rapidly changing consumer journey. She recently declared Grey’s 75% Commitment, a choice to focus client investment where the agency’s unique value is: creativity. She has also spearheaded industry firsts to drive diversity, including the first 3% Movement-certified creative brief to ensure ideas are inclusive from the start.
Debby has spent most of her 25+ year career at Grey, beginning on P&G and (with the exception of a few years spent exploring the client side at Coach) working on that business in some capacity ever since. As Grey’s largest client, P&G’s success has been vital to the agency’s success. That both brand and agency have earned tremendous achievements is in no small part due to Debby’s leadership while President/Global P&G, a position she held prior to her CEO promotion.
As CEO, Debby’s portfolio has expanded to include all of Grey’s businesses. Under Debby’s leadership, Grey has been named Agency of Record for iconic American brands like Applebee’s, Bose, McCormick, & Sheraton Hotels.
Beyond her involvement in Grey’s charitable efforts, Debby supports the industry by serving on the Board of Directors of the American Association of Advertising Agencies and serving as a mentor in the See It Be It program for young women in marketing. Debby grew up in NYC and is the proud mom of two teenage sons. She graduated magna cum laude from Harvard University with a B.A. in History.
As Grey Group’s first ever Worldwide Chief Innovation Officer, Dan is helping leverage and grow the agency’s digital and technology capabilities to reinvent the development of the agency’s growing business model and offerings. Amid a market where proactive disruption determines competitive advantage, Dan built and leads several of Grey’s new initiatives – including the agency’s industry-exclusive partnerships with startup platform Betaworks Studios, and global intelligence platform Social Media Week. Prior to joining Grey, Dan was Chief Digital Officer for McCann in New York and then North America. Before his time at McCann he was co-founder of the New York office of independent innovation agency AnalogFolk. Dan is also an advisory board member for Rutgers University leading innovation initiative.
Jeff joined Grey in 2012 as a digital Associate Creative Director. In six short years, he went on to run the biggest group in the agency, lead several new business wins, and rack up a slew of awards. He was recently promoted to Deputy Chief Creative Officer in 2017.
Jeff led winning pitches for Gillette’s global business as well as Applebee’s, Sierra Trading Post, and Bose. He runs the largest group in the agency, overseeing Gillette around the world, the NFL, Marriott Portfolios, Febreze, National Parks, Sierra Trading Post, UNICEF, Applebee’s, and Bose. His teams have won over 10 Lions (Gold, Silver, Bronze, and Black) and multiple Effies, Pencils, and Clios, as well as six Super Bowl campaigns (several scoring in the Ad Meter’s Top 10). All of this was accomplished on some of the agency’s most challenging businesses.
Before Grey, Jeff had a unique path through the industry. He honed his digital chops at Possible Worldwide, delved into transmedia storytelling at Campfire NYC, worked with CAA in TV and branded content, directed commercials at Station Film, and ran his own digital content shop. But it all started with film and film craft as a staff producer at Hungry Man Productions in the early 2000s.
Jeff grew up in Cincinnati, Ohio, and graduated from Boston College. He currently lives in New York with his wife and four kids who make up his other sizable “creative” team.
Jonathan, who joined Grey in 2015, has been charged with evolving our Strategy Group, one that is built for tomorrow and delivers breakthrough innovation. He drives the development and implementation of a single strategic POV and integrated creative thinking that leads to big-platform ideas true to our Famously Effective mission.
It’s been said that the future of advertising lies at the intersection of creativity, data, media, and technology. Jonathan brings a track record of success in all of these areas as well as in traditional brand planning. He joined Grey from Huge, the Brooklyn-based worldwide digital agency, where he served as Global Managing Director, Planning and Strategy, and oversaw an integrated strategic offering comprising over 100 individuals globally.
Jonathan has held senior leadership roles in strategic and account planning at both digital and traditional shops, including the digital agency Rosetta, where he developed and introduced a new planning philosophy for the “connected world,” and TBWA\Chiat\Day New York, where, among other things, he developed the global brand strategy for Michelin and led the Vonage account. He has forged successful integrated strategy models across disciplines as well as planning and creative collaboration across borders.
Ben began his career at Grey in account management, spending five years here before leaving in 2007. He came back to Grey in 2013 as Director of Business Development, introducing current and prospective companies to Grey’s services locally as well as globally across the network. In recognition of his success in that role, he was promoted to Partner, Director of Marketing, North America in 2016. Currently, Ben serves as Managing Director of Grey’s NY office overseeing the Account Management department. As a member of the Executive Management Committee, he is an integral part of the New York management team, leading key accounts and the overall marketing of the Grey brand.
Ben’s contention that Grey is far superior to all other creative agencies is based on experience: In between his stints at Grey, he worked at multinational agencies BBDO and DDB. Ben was the lead account steward for companies in various categories including professional services, retail, spirits, luxury, fashion, telecommunications, hospitality, and finance.
As Chief Brand Experience Officer, Jane leads the Brand Experience Group (BXG), which consists of Grey Activation & PR, TLC (Talent, Licensing, and Casting), Entertainment, Shopper, Adventures, Design, and Mobile & Connected Experiences (our partnership with ArcTouch). She focuses on creating integrated brand experiences across marketing disciplines as brands strive to participate in and influence popular culture. In addition to these responsibilities, Jane continues to run her portfolio of businesses, comprising many of Grey New York’s most iconic brands including Best Buy, Hasbro, Nestlé, Smucker’s, T.J.Maxx, HSBC, GE, Longhorn Steakhouse, and Canon.
Jane joined Grey in 2013 to lead Grey’s marketing for the New York office. Within weeks, she was pitching and winning the Hasbro business, which has grown from two brands to 25 under her leadership.
Prior to joining Grey, Jane was Mayor Bloomberg’s Chief Marketing Officer for the City of New York, a position she headed up at NYC & Company, the official Marketing, Tourism and Partnership organization for NYC. During her tenure, NYC rose to become the #1 tourist destination for the first time in 20 years.
A veteran of the advertising industry for more than 20 years before joining NYC & Company, Jane was most recently Managing Director/Partner at Margeotes Fertitta.
Chris oversees the financial operations of Grey North America, including financial planning, client compensation and profitability, client contract management and compliance, budget development, and resource planning. His acumen and oversight, combined with new policies he has developed, continue to enhance profitability throughout the agency.
Chris began his career at Ernst & Young, LLP & Andersen LLP, where he was recognized as an outstanding performer each of his nine years at the firm and quickly rose to Senior Manager. He serviced clients including WPP, Omnicom, Publicis, WebMD Health Corp., and Rémy Martin USA.
Chris holds a B.S. in Accounting from St. John’s University in Queens, New York.
Known for her creativity, savvy, and track record for hiring and developing top talent, Lisa joined Grey New York as Chief Talent Officer in 2012. In 2015, Lisa was promoted to Chief of Staff, North America.
Lisa brings a wealth of experience in corporate strategy, operational management, and human resources management from global advertising and marketing firms.
Prior to joining Grey, Lisa was General Manager at HNW, a full-service integrated marketing communications agency with expertise in the high net worth market. Lisa previously served as the Chief Talent Officer at Enfatico, the WPP global agency start-up established for Dell Computers, and as Managing Director of Margeotes Fertitta Powell. Along the way, Lisa spent 17 years at EuroRSCG Worldwide, where she rose to the post of Chief Talent Offer, building a global resource practice while partnering with then-CEO Jim Heekin to implement a global strategy that led to explosive growth.
Cory Berger recently joined Grey Group as its first ever Worldwide CMO.
At Grey, Cory is responsible for driving the agency’s growth across the network, while leading the marketing efforts that communicate its iconic “Famously Effective” brand story and capabilities.
Cory previously served as Managing Director of independent creative agency, Pereira O’Dell, where he established and led its New York operation through an impressive run of growth and creative accolades. During his tenure the agency became one of the fastest growing and highly awarded creative shops in the city. In 2016, Cory’s efforts earned him a coveted spot on the Adage 40-under-40 list.
Prior to POD, Cory held roles at leading creative agencies including Mother, Momentum and Noise. A highly accomplished marketing leader, Cory has spent his career partnering with an impressive list of companies to develop breakthrough integrated marketing ideas and programs that inject brands into culture, and drive business results.