College Football Fans Get Their Own Player Profiles
Modelo
CFP Fan Profiles
To Modelo, college football fans are just as vital as the players themselves.To make Modelo the gameday beer of choice for college football fans, we're celebrating their dedication like never before. We brought back The Modelo Recruiter for a second year, to not only identify and reward Full-Time Fans, but to introduce them through their own player profiles.
The Beer for the MVPs Who Never Touch the Field
Famously Effective
College football players get all the hype of the season, but they’re not the only key players in the sport. Without the fans, football wouldn’t be football. This season The Modelo Recruiter is back in action, and he’s putting together a roster of Full-Time Fans who deserve an ice-cold Modelo.
AdAge
“The Recruiter’ returns as Modelo ups college football marketing investment.”
Shots News
“The official beer sponsor of the College Football Playoff evolves its highly successful full-time fan campaign through increased media investments and new fan experiences.”
Adforum
“The Recruiter is Back: Modelo Launches Largest-Ever Push to Reward Full Time College Football Fans.”
“As the Official Beer Sponsor of the College Football Playoff, Modelo is committed to showing up bigger and better each year, making our mark alongside Full-Time Fans and cementing our place at the heart of college football culture.”
Logan Jensen, Vice President of Brand Marketing, Modelo
FAMOUSLY EFFECTIVE