John Patroulis, a globally recognized creative innovator and leader whose work has expanded the boundaries of advertising, was named Worldwide Chief Creative Officer of Grey in 2017. John heads creative across the Grey network based out of New York. Prior, John spent six years at BBH New York, starting as CCO and rising to become its first-ever Creative Chairman. Under his leadership, BBH became one of the most awarded agencies in New York, and John was named to the Adweek 50. Before BBH, John co-founded both agencytwofifteen and T.A.G. in San Francisco, where he led the Xbox Halo 3 "Believe" global campaign, the most creatively awarded campaign of the decade. He began his career as a copywriter at TBWA/Chiat/Day, where he rose to global creative director, helping adidas become the Cannes Marketer of the Year. John has won every top international creative honor several times over, including the One Show "Best in Show”, the Grand Clio, The Grand Effie, and the Cannes Grand Prix.
Debby Reiner, Grey New York’s first-ever CEO, has been part of Grey’s success for over 20 years. In 2018, Debby announced a vision for a new innovation model, including investing 75% of Grey’s resources and talent into creativity, a commitment that will provide clients with the highest creative value. Debby joined Grey in 1989 after graduating from Harvard, helping build Grey into the number-one beauty agency in the world. After a successful stint running Clairol at JWT, she came home to Grey to lead the global reinvention of Pantene in 1999 and went on to help create game-changing campaigns, from Ellen DeGeneres for CoverGirl to transgender model Tracey Norman for Clairol. She led the global pitch for Gillette in 2013 and later added Venus, Braun, and The Art of Shaving business in 2014.
Ben began his career at Grey in account management, spending five years here before leaving in 2007. He came back to Grey in 2013 as Director of Business Development, introducing current and prospective companies to Grey’s services locally as well as globally across the network. In recognition of his success in that role, he was promoted to Partner, Director of Marketing, North America in 2016. Currently, Ben serves as Managing Director of Grey’s NY office overseeing the Account Management department. As a member of the Executive Management Committee, he is an integral part of the New York management team, leading key accounts and the overall marketing of the Grey brand.
Ben’s contention that Grey is far superior to all other creative agencies is based on experience: In between his stints at Grey, he worked at multinational agencies BBDO and DDB. Ben was the lead account steward for companies in various categories including professional services, retail, spirits, luxury, fashion, telecommunications, hospitality, and finance.
Lisa Fabiano, EVP, Chief of Staff Grey North America, brings over 20 years of progressive experience in corporate strategy, operational management, and human resources from global advertising and marketing firms. As chief talent officer for Grey North America, she led the strategy for the agency's human resource operations, including talent acquisition and retention, training and professional development, performance management, diversity, employee relations, organizational development, and compensation. Prior to joining Grey, Lisa was General Manager at HNW, a full-service integrated marketing communications agency, with expertise in the high-net-worth market. She worked in senior account management roles and as General Manager at Euro RSCG Worldwide, helping it become New York's fastest-growing agency and helping to develop the worldwide group into a top global agency network.
Jeff joined Grey in 2012 as a digital Associate Creative Director. In six short years, he went on to run the biggest group in the agency, lead several new business wins, and rack up a slew of awards. He was recently promoted to Deputy Chief Creative Officer in 2017.
Jeff led winning pitches for Gillette’s global business as well as Applebee’s, Sierra Trading Post, and Bose. He runs the largest group in the agency, overseeing Gillette around the world, the NFL, Marriott Portfolios, Febreze, National Parks, Sierra Trading Post, UNICEF, Applebee’s, and Bose. His teams have won over 10 Lions (Gold, Silver, Bronze, and Black) and multiple Effies, Pencils, and Clios, as well as six Super Bowl campaigns (several scoring in the Ad Meter’s Top 10). All of this was accomplished on some of the agency’s most challenging businesses.
Before Grey, Jeff had a unique path through the industry. He honed his digital chops at Possible Worldwide, delved into transmedia storytelling at Campfire NYC, worked with CAA in TV and branded content, directed commercials at Station Film, and ran his own digital content shop. But it all started with film and film craft as a staff producer at Hungry Man Productions in the early 2000s.
Jeff grew up in Cincinnati, Ohio, and graduated from Boston College. He currently lives in New York with his wife and four kids who make up his other sizable “creative” team.
Jonathan, who joined Grey in 2015, has been charged with evolving our Strategy Group, one that is built for tomorrow and delivers breakthrough innovation. He drives the development and implementation of a single strategic POV and integrated creative thinking that leads to big-platform ideas true to our Famously Effective mission.
It’s been said that the future of advertising lies at the intersection of creativity, data, media, and technology. Jonathan brings a track record of success in all of these areas as well as in traditional brand planning. He joined Grey from Huge, the Brooklyn-based worldwide digital agency, where he served as Global Managing Director, Planning and Strategy, and oversaw an integrated strategic offering comprising over 100 individuals globally.
Jonathan has held senior leadership roles in strategic and account planning at both digital and traditional shops, including the digital agency Rosetta, where he developed and introduced a new planning philosophy for the “connected world,” and TBWA\Chiat\Day New York, where, among other things, he developed the global brand strategy for Michelin and led the Vonage account. He has forged successful integrated strategy models across disciplines as well as planning and creative collaboration across borders.
Chris oversees the financial operations of Grey North America, including financial planning, client compensation and profitability, client contract management and compliance, budget development, and resource planning. His acumen and oversight, combined with new policies he has developed, continue to enhance profitability throughout the agency.
Chris began his career at Ernst & Young, LLP & Andersen LLP, where he was recognized as an outstanding performer each of his nine years at the firm and quickly rose to Senior Manager. He serviced clients including WPP, Omnicom, Publicis, WebMD Health Corp., and Rémy Martin USA.
Chris holds a B.S. in Accounting from St. John’s University in Queens, New York.
Justine Armour joined Grey New York as Chief Creative Officer in early 2020. She will help set and implement the creative vision, oversee all creative development, spearhead the recruitment of top talent and guide new business creative efforts.
One of advertising's most-lauded creatives, Justine Armour has worked in Brisbane, Sydney, Portland and Brooklyn. She has spent the last three years at 72andSunny becoming Executive Creative Director, leading the creative department and overseeing clients such as General Mills, Diageo, Spotify, Halo Top and Grubhub.
Earlier in her career, Armour spent five years at Wieden+Kennedy. She helped reinvent iconic brands like Chrysler, Dodge, Old Spice, Secret and Herbal Essences and drove market place success. Along the way, she held creative posts at McCann Erickson, BBDO, Saatchi & Saatchi and Publicis Mojo in Australia.
“Justine brings a deeply impressive creative pedigree, a reputation for work that’s famous in the world as well as in the industry, and a thoroughly modern approach to leadership," John Patroulis said. "Not every great creative becomes a great creative leader, Justine has proven again and again, on big brands and at great agencies, that she’s both."
Cory Berger recently joined Grey Group as its first ever Worldwide CMO.
At Grey, Cory is responsible for driving the agency’s growth across the network, while leading the marketing efforts that communicate its iconic “Famously Effective” brand story and capabilities.
Cory previously served as Managing Director of independent creative agency, Pereira O’Dell, where he established and led its New York operation through an impressive run of growth and creative accolades. During his tenure the agency became one of the fastest growing and highly awarded creative shops in the city. In 2016, Cory’s efforts earned him a coveted spot on the Adage 40-under-40 list.
Prior to POD, Cory held roles at leading creative agencies including Mother, Momentum and Noise. A highly accomplished marketing leader, Cory has spent his career partnering with an impressive list of companies to develop breakthrough integrated marketing ideas and programs that inject brands into culture, and drive business results.
As Grey Group’s first ever Worldwide Chief Innovation Officer, Dan is helping leverage and grow the agency’s digital and technology capabilities to reinvent the development of the agency’s growing business model and offerings. Amid a market where proactive disruption determines competitive advantage, Dan built and leads several of Grey’s new initiatives – including the agency’s industry-exclusive partnerships with startup platform Betaworks Studios, and global intelligence platform Social Media Week. Prior to joining Grey, Dan was Chief Digital Officer for McCann in New York and then North America. Before his time at McCann he was co-founder of the New York office of independent innovation agency AnalogFolk. Dan is also an advisory board member for Rutgers University leading innovation initiative.
Pepe Aguilar is a Mexican creative with more than 20 years of experience. He owns 18 Cannes Lions and his work has also been awarded in festivals such as the Effie Awards, LIA Awards, Fiap, Círculo de Oro, and Ojo de Iberoamérica. After working at JWT and Lowe, Pepe joined Grey Mexico in 2003 as Group Creative Director. In 2006 he moved to Ecuador to become General Creative Director of Maruri Grey, helping the agency grow with 20+ new clients and maintaining its status as the most awarded local agency in international festivals. In 2010 he assumed the role of General Creative Director of Grey Perú, growing revenue by 12% in the first year and rising to the third most awarded agency in the country. In 2012 he returned to Grey Mexico as Creative Vice President, winning 14 out of 18 pitches in his first year, Effie Agency of the Year 2014 and 2015, as well as Cannes Lions agency of the year 2015. Pepe joined Grey Wing in 2016 as Chief Creative Officer, and also acts as President since 2019, achieving the first Gold Cannes Lion for the agency during his first few months. Pepe has built brands in almost every category, working for clients such as Bacardí, Casa Cuervo, Cemex, Coca Cola, Comex, Epson, Ferrero, Ford, Gerber, GlaxoSmithKline, Heineken, Honda, HSBC, Kimberly-Clark, British American Tobacco, Nestlé, NFL, Nike, Novartis, P&G, Papa John’s, PlayStation, Renault, Shell, Sony, UDV, Visit Philadelphia, Walgreens and Walmart, among many others. Pepe is currently doing an MBA in Berlin School of Creative Leadership. He was given the Excellency Award 1991 for his degree in Graphic Design from Anahuac University. He’s lived in the US, Canada, Ecuador, Peru and Mexico. Along with his family, Pepe creates Rubikubism art since 2016.
Daniella Linkus was born in Peru, raised between Lima and Ft. Lauderdale, and has lived in the Big Apple for over a decade. This journey has taught her to learn from various cultures and encouraged her to embrace her multicultural life across cities. Dani joined Wing in September 2015 to lead the Latinx marketing on the Papa John’s business. In addition, she led the launch of Advil’s dedicated multicultural efforts, which was kickstarted with an extensive consumer research phase to bring to life this important new target. She also helped lead and host the first Latino Marketing Summit for PCH in March 2016. Most recently, Dani has led the integrated Walgreens business from the start of the partnership in February 2017. In this role, she oversees all of the marketing efforts for the Latin X and Puerto Rico markets, as well as key campaigns for the general market. Prior to joining the agency, Daniella ran the Nikon and New York & Co. accounts at McCann Erickson. During her tenure there, she led the launch of the I am Generation Image campaign, Nikon’s first fully digital marketing campaign. In addition, she also led the launch of NY&Co’s first advertising campaign ever, which featured the Eva Mendes Collection. Dani started her career as a copywriter at Publicis Perú and later found her passion for business leadership at The Vidal Partnership in New York, where she handled Hispanic advertising responsibilities and led award-winning projects on such accounts as NFL, Heineken, and Kraft.