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Diego Lazcano
CEO
Diego started his career in 2002 as a Copywriter in Alquimia. He then moved to Teorema and 6 months after that, to Y&R. After 2 years as a Copywriter, he became the Creative Director up until 2008, when he was promoted to General Creative Director. Later, in 2014 he was appointed Creative VP.
He has led campaigns for Bayer, Colgate, Bimbo, Tourism Ministry, ANTEL (local telecommunications company), Montevideo Government, Banco de Seguros del Estado (local insurance public company), Danone, Salus (Danone Waters), Scotiabank, Arcor, Smirnoff, Vat 69, TECHO (NGO) and HSBC Bank among others.
During the 7 years he led Y&R’s Creative team, he achieved more than 200 awards in Local and International Festivals. He won the “Best Agency in Uruguay” award 10 times in local festivals, also in El Ojo de Iberoamerica in 2009 and 2010, as well as the most award-winning Agency in Effie Awards 2010 and 2014, achieving the Gran Effie. Diego also won the most awarded Agency in Desachate 2011, 2014 and 2015.
Since Grey Uruguay’s re-launch in 2015, he obtained the following awards: #1 in Cannes, #2 in Desachate, #3 in El Ojo de Iberoamerica and #5 in IAB MIXX.
"Clients and team, we're all happier when we do a great job."
Silvina Moré
Account Director
Silvina started her career in 2010 as an Account Executive Assistant at Y&R, 3 years later, she was promoted to Account Executive. During that period, she worked for Antel (local telecommunications company), Arcor, Bayer, Colgate, Diageo, Salus (Danone Waters), TECHO (NGO) and Unicef among others. She started to work in Grey in 2015.
She has a bachelor’s degree in Advertising and Communications from ORT University and is the main liaison with Grey’s clients, defining work processes, helping with the creation and execution of campaigns that deliver effective responses to clients’ needs.
During her 5-year experience within Accounts, she achieved the ‘Best Agency in Uruguay’ award at El Ojo de Iberoamérica 2010, most awarded Agency at Campana de Oro 2010 and 2011, most awarded Agency at Effie Awards 2010 and 2014, most awarded Agency at Desachate 2011, 2014 and 2015 and the National Quality Award in 2012. Since Grey Uruguay re-launch in 2015, she obtained the following awards: #1 in Cannes, #2 in Desachate, #3 in El Ojo de Iberoamerica and #5 in IAB MIXX.
"Someone else will do what you don't do."
Gonzalo Boullosa
Creative Director - Art
He started his professional career in 2006, as a graphic designer and producer in M&C Studio. In March 2009, he started working in Rúbrica as a graphic creative. In 2011, he moved to Punto Ogilvy also as a graphic creative and in 2012 he started working within the Creative Department at La Diez. In 2014, he started working in Y&R until he moved to Grey.
He has led campaigns for Nestlé, Banco Santander, Bayer, Nike, Unicef and Bimbo.
He has a degree in Architecture Assistant and Marketing at UTU (local university), Analyst in Advertising and Graphic Design at BIOS Institute and Creativity and Art Direction at Brother, creatives school.
His work for 1090 AM “Hombres de fútbol” (Soccer men) and for Banco de Seguros del Estado “Carrusel” have been awarded for best Art Direction at Desachate local festival in 2014 and 2015.
Since Grey Uruguay re-launch in 2015, he obtained the following awards: #1 in Cannes, #2 in Desachate, #3 in El Ojo de Iberoamerica and #5 in IAB MIXX.
"At the end, I didn't become a superheroe, but I am where I want to be."
Guzmán Johnson
Creative Director
Guzmán Johnson started his professional career in advertising in 2013, at 22 years old, as a Creative Intern at Punto Ogilvy & Mather. After 3 months he was promoted to Jr. Copywriter until one year later he became Sr. Copywriter, in charge of the Creative team. In April 2015 he faced a new challenge; starting the creative department at EMB Partner local Agency.
Guzmán has a degree in Creative Copywriting at Brother Ad School, and he also studied Graphic Design at BIOS Institute and is currently studying a Communications Degree at the local University.
During his 6-years career so far, he has been shortlisted as a young creative at the Festival Iberoamericano de la Publicidad (FIAP), won a bronze award on Design at Desachate local festival, a Campana de Oro (best press), and a silver award at El Ojo de Iberoamérica for best radio ad.
Since Grey Uruguay re-launch in 2015, he obtained the following awards: #1 in Cannes, #2 in Desachate, #3 in El Ojo de Iberoamerica and #5 in IAB MIXX.
"If you're creative, what would you do with some pasta & butter?"
