Philippe Berthelot
Managing Director
Philippe is a passionate leader with 20+ years’ experience working in marketing and communications at some of the world’s most awarded creative Agencies like DDB, Marcel, BBDO, Ogilvy across multiple regions, such as North America, Europe, and the Middle East. As Managing Director Ogilvy UAE, he has led the Agency towards a modern integrated model by bringing all capabilities such as Advertising, Social & Digital, PR & Influence under a single leadership and single P&L He also participated in the early growth and success of Publicis Group’s creatively renowned agency MARCEL in Paris as Managing Director. Prior to leading an Agency, Philippe has spent 15 years growing some of the world’s largest brands globally and regionally through fully integrated and award-winning creative and effective campaigns. This includes campaigns for the likes of Lipton, Clorox, Pepsico, KFC, Ikea and Expo2020Dubai. From his early days in San Francisco, Philippe has developed a passion and expertise in digital and social communications and has since guided the transformation of global brands and Agencies. His positive energy, passion for people and collaborative management style distinguish Philippe as an inspiring and performance driven leader.
Pablo Maldonado
Executive Creative Director at Dubai, MENA
Pablo is Executive Creative Director at Grey Dubai, but he has also been named among the Top 10 Creative Directors in Argentina for the last 4 years by Lürzer's Archive.
In the last 17 years he has been one of the most international and innovative Argentinean creatives, working in multicultural markets such as Argentina (2 GPs + 1 Titanium), Mexico (2 GPs), the U.S. Hispanic (1 GP) and now in the UAE (1 GP).
His conceptual role in Unilever's 'Degree Inclusive' project, the world's first deodorant designed for people with upper limb and visual disabilities, earned the Wunderman Thompson network its first-ever Cannes Lions Grand Prix in 20/21, and the first-ever Innovation Grand Prix in the history of Argentine advertising.
Previously, he also helped LatinWorks rank #9 in all the U.S. on Ad Age’s Agency A-List, and DDB position as the #1 Mexican agency in the 2012 Gunn Report, and #2 in 2011. In the last edition of Cannes Lions, he helped WT become the Most Innovative Network of the Year, and WT Buenos Aires the LIA's 2021 Regional Agency of the Year in South America.
A standout in most young creative competitions, named “Creative to Watch” by the media, Pablo has not only been awarded 1 Grand Prix at Cannes, but 10 other Grand Prix, and more than 400 awards (45 golds) in some of the most prestigious festivals in the world, including Cannes, Clio, One Show, D&AD, LIA, Epica, Dubai Lynx and Effie, among others.
Pablo loves watching his sons play fútbol and keeps hoping that one of them will one day play for the national team (which could be Argentina, Mexico because of his wife, or the U.S. since one of them was born there).
After all, he truly believes that everything is possible for the motivated mind.
Noor Hassanein
Head of Strategy
Noor spent the first half of her 12 year advertising career as a creative, which has given her a unique understanding of what it takes to make great work and how to work closely with creatives. Since her move to Strategy in 2014 and to BBDO Dubai in 2018, she's been fortunate enough to have worked on some of the most awarded campaigns in the region - winning Grand Prix at Cannes, Effie's and Lynx. She has also recently been ranked by the One Show, B&W report and Loerie's in the region's top Heads of Strategy/ Strategists.
But more importantly than doing work that is globally recognized, she enjoys building brands and overcoming real business challenges. She has worked very closely with Amazon, MARS, Mondalez, Vodafone, Pepsico and Sadia to effectively build business and grow brands.
Beyond day to day work, she has also worked further upstream where to create brands from scratch, build marketing plans, restructure portfolios and lay the ground work for new product innovations. To her, the sense of ownership and the impact that comes with doing such work is the most rewarding.
Ahmad Zendaki
Social & Digital Media Director
A digital & social media marketing communication expert focused on maximizing results through combining effective communications with data technology to drive measurable social and digital performance. A veteran of the social and digital eruption that's swept over the region for the last 10 years, Ahmad has been marketing brands since organic facebook engagement was a reality.
Ahmad has strong experience in multiple industries ranging from technology and automotive to banking, real estate and FMCG. He has worked with global brands such as Samsung, Dell, Alibaba Cloud, as well as many governmental clients such as The Ministry of Presidential Affairs, Shurooq, Dubai Culture and DEWA.
Ahmad has created success across multiple agencies both global and local, across the FCB network, We Are Social Network, and Samsung Group.
Out of office, Ahmad can be found starting bonfires off-road, in the gym, or starting an incredibly ambitious but ultimately just for fun mechanical engineering project.
