A pioneer of Thailand’s increasingly-disruptive Advertising scene, and a household name among the industry’s leading creatives, the early days of Thor’s much-acclaimed career were spent in London at Collett, Dickenson and Pearce (CDP) – one of the UK’s most successful agencies at the time. Following his time at CDP, Thor moved on to several other successful stints at Kenyon & Eckhart, Lintas Thailand, SPA Advertising and TBWA, where he was one of the main drivers behind the network’s expansion to become one of the Top 5 Advertising agencies in Thailand. In 2009, he joined Nude Communication as Chairman alongside Kanaporn Hutcheson (Anne). With the dynamic duo at the helm, Nude Communication acquired a stellar reputation for outside-of-the-box communication strategies regarded as revolutionary for its time. Following an acquisition by JEH United, the two agencies rebranded to become nudeJEH - one of the most progressive agencies in the Asia Pacific region, before a subsequent M&A with WPP’s Grey Group Thailand in 2015 oversaw the conception of GREYnJ United. A highly-respected figure within industry circles, Thor founded the Bangkok Art Director’s Association (B.A.D), which recognizes and honours the very best in local creative talent. His invaluable insights have seen him featuring on the Jury Panels of Cannes Lions, Clio Awards, Asia Pacific Advertising Festival, and the Media Asian Awards. In addition, his passion for the nurturing of new creative talent has also made him a much-sought after speaker at various universities, including Chulalongkorn University, Thammasat University, Silpakorn University, and Bangkok University.
As GREYnJ United’s larger-than-life Chief Creative Officer, Jureeporn, or Judee, as she is affectionately referred to among colleagues, has consistently ranked among the world’s most-awarded creatives. Her reputation requires no further introduction, having been prominently featured across several leading industry trade publications.
Over the course of her distinguished career, she counts Neil French and David Droga among her inspirations, and has been on the books of major agencies and networks including Young & Rubicam (Y&R), Leo Burnett, DDB, Ogilvy & Mather (O&M), Saatchi & Saatchi, and McCann Erickson. A trailblazer at heart, she was the brains behind JEH United – one of Thailand and Asia’s most progressive agencies, before its merger with Nude Communication to become nudeJEH. In 2015, an M&A with WPP’s Grey Group Thailand saw the agency rebranded to become GREYnJ United.
With 25 years of expansive experience, Anne Hutcheson has become an indispensable name in the Thai advertising and media industry, one that is synonymous with commercial as well as creative excellence. Over the course of her illustrious career, Anne has consistently led teams and agencies to new heights. Never one to be complacent, she eventually co-founded her own boutique agency Nude Communications, which later merged with the the creative hothouse JEH United to form nudeJEH in 2011. With her sharp intellect and entrepreneurial spirit, she takes on every brief, every challenge for different businesses as if they were her very own business. It is this tenacious devotion that made the agency unstoppable, continuously producing groundbreaking campaigns that were integral in shaping the Thai advertising scene today. Before long, the agency was acquired by Grey Group, where Anne continues her current role as Chief Executive Officer. With her exemplary vision, she has led GREYnJ United to become one of the most renowned and awarded agencies in the region. With famously effective campaigns for a multitude of brands, putting the agency on an award-winning streak in all regional and international shows, including Cannes Lions, The One Show, D&AD, just to name a few. Her rare gift to think and see beyond the status quo has resulted in strategic and creative excellence which not only brought about tangible success for brands, but often reinventing communications for entire business sectors. No matter where she goes, Anne brings with her an unrelenting passion that inspires and motivates. But it is her charismatic and generous persona that makes her a truly authentic and effective leader. With no sign of stopping, today Anne continues to lead the agency and the industry forward.
Started her career in 2000 as Account Executive at Lowe Lintas, handling Unilever personal care brands; Axe (Lynx) and Clear, later joined Leo Burnett in 2003 to manage Diageo, Tesco, Coca Cola, and local blue-chip clients. In 2011, Thipayachand became the youngest executive of Thai advertising industry as a General Manager for The Leo Burnett Group’s spin off; Alpha 245. Within four years, she successfully managed to double the size of the business. She was later appointed as a Chief Client Officer and Managing Director respectively of BBDO Bangkok, leading business development and client retentions in Thailand, Cambodia, and Myanmar. In just 18 months under her leadership, the agency grew by +26% topline including 19 new business wins and 132% percent margin growth. With her outstanding performance, she was named one of 40 professionals in the 2017 ‘Women to Watch’ list by Campaign Asia-Pacific in celebration of the women dissolving those barriers through sheer force of will. Thipayachand joined GREYnJ UNITED Bangkok in 2020, the most challenging time in decades as the Covid-19 crisis emerged globally. Thanks to her expansive experience and fighting spirits, the agency achieved the business target with a robust performance at 10% growth in the pandemic time, allowing the agency to be named as the Creative Agency of the Year in 2020 by Campaign Asia Pacific.
Asawin began Advertising career in Thailand, with his work earning him multiple nominations and awards at both local and international award shows.
A creative with a burgeoning reputation for excellence, he was headhunted by several top-drawer networks in Hong Kong including the likes of Ogilvy & Mather (O&M), Leo Burnett and DDB, where he continued his winning streak. He eventually returned home, and joined Euro RSCG Bangkok. In his time there, the company was constantly in the spotlight as they swept the awards scene, winning accolades at almost every international award show within the space of two years.
Following a short second stint at DDB Hong Kong, Asawin once again returned to Thailand, joining J-Connect/JWT Bangkok as its Head of Creative, before making the move to nudeJEH. In 2015, an M&A with WPP’s Grey Group Thailand saw the agency rebranded to become GREYnJ United.
As GREYnJ United’s Executive Creative Director, Asawin has been accredited nearly a 100 times at various prestigious award shows locally and regionally, most notably with 11 Cannes Lions under his extensive list of achievements.
Suppachai is a highly accomplished and results-driven senior accounting and financial management executive with more than 15 years of progressive experience in finance and operation management. Before joining GREYnJ UNITED Bangkok, Suppachai was a Chief Financial Officer at the Japanese-owned advertising agency, Dentsu One (Bangkok). With his solid leadership, communication and interpersonal skills to establish collaboration with all levels of staff and management, they allowed him to achieve business performance with 120% growth in profit in 2017. In addition, he Initiated and introduced the new culture of Dentsu One by deploying the KHI index which results in significantly improve in employee turnover by 24% in 2017 and sustained the employee engagement as the one of the highest top three brands in the networks Demonstrated ability to streamline business operations that drive growth, increase efficiency and bottom-line profit, Suppachai plays a critical role at GREYnJ UNITED Bangkok in driving growth and financial performance by giving the advice to business leaders on key business decisions through sound commercial judgements and in-depth analysis as a member of executive management team.
A veteran with over 17 years of experience, and a passion for integrated communications, branding, and marketing, Kanokkorn began her foray into Advertising at TBWA, and later joined Ogilvy & Mather (O&M) as a Project Manager, before moving back to TBWA where she made her name in the local scene with numerous award-winning campaigns.
Having struck an accord with the Thai creative scene, she took a major step in her highly-distinguished career and was an integral part of nudeJEH, one of Thailand’s hottest boutique agencies. As Client Service Director and Partner, she handled a diverse portfolio of local and regional clients with aplomb, and was later elevated to the role of Group Client Services Director following nudeJEH’s successful M&A with Grey Group Thailand under WPP – a world leader in Advertising and Marketing services.
A firm believer of the fundamentals of client servicing, where she currently works on P&G, Emirates, Volvo, Ananda Development, LG, and Sabina, Kanokkorn prides herself on being conscientious, self-reflective, and solutions-driven in all that she strives to achieve.
Sureeporn becomes a member of GREY Group Thailand, taking the lead of its sister agency, Black and White, which handles a wide range of clients portfolio from consumer goods to financial products. With more than 14-year experience in creative agencies as client partner, Sureeporn has helped clients driving businesses of various categories with effective through-the-line communication. Integration leader among different media, PR, and activation partners. Agency's business leader driving revenue and team growth. Before joining GREYnJ UNITED Bangkok, she had work for various agencies such as Lowe and Partners Worldwide, JWT and BBDO Bangkok as well as transitioned herself to client side with Thailand’s leading property developer, building its luxury real estate brand to the next level. At Black and White, she plays an important role in growing business for both the agency and clients.
In 2008, Jongkoch found her obsession in the advertising business after a semester internship at Nude Communication. After the completion of bachelor’s degree in economics, the marketing enthusiast followed her passion as Account Executive at Nude Communication before acquisition as JEH United and GREYnJ UNIETD respectively. After few years with many successful campaigns launched under her wings, Jongkoch crossed over to strategic planning where she rose from planner to director’s role. Jongkoch has played an integral role behind the success of the wide variety of Thai brands – Kasikornbank, Sabina, Bar B Q plaza – to name a few. She lays a firm foundation for brands with planning efforts to deliver comprehensive brand strategies. In addition, she analyzes market and consumer trends to identify opportunities and challenges, keeping pace with digital marketing industry trends and updates.
Pojanee is the digital native. She is digital media director of GREYnJ United, has over 10 years of digital marketing experience and multiple skills of cross platform content strategy for brand awareness and social amplification.
After graduation, Poj joined online media domain by became client services at sanook.com, one of the biggest website in Thailand. After that she became account director at Ninedotz (Digital department of nudeJEH) before merge with WPP’s Grey group Thailand, which saw the agency rebranded as GREYnJ United.
Her career at GREYnJ, she is responsible for company’s digital media and social media department. Initiate media plan, media buying strategy and media monitoring with efficiency and effectiveness. She has collaborated with well-known global and local clients in various industry such as BarBQ Plaza, KBank, Malee, Ananda development, Bio consumer, Nautilus, Unif, P&G, Sabina and Volvo. She also has an important role to makes GREYnJ achieve multiple rewards such as Digital Agency of the year, Adman Awards Thailand in 2015 and countless achievement under GREYnJ’s umbrella.
Core strength is her eager for knowledge. Not only her domain of expertise but also world trend, technology to deliver the best media performance and highly effective solution to her clients and consumer.
With over 10-years of experience in advertising, Kanoksak Kanchanachutha is an important figure as operation services director of GREYnJUNITED. Just to list some of the many award winning campaigns he as work include brands such as e.g., Kasikorn Bank, Bar B Q plaza, and VOLVO.
Kanoksak began his career at Music Industry EMI music Thailand where he built a vital network within the entertainment, PR, production, media sectors. After 8 years with EMI music Thailand he moved into advertising accepting a role as TV producer at Wunderman Bangkok where in two-years he was promoted to head producer at the agency.
After discovering his passion with working within advertising agencies Kanoksak found his way into another WPP co-op by joining GREYnJUNITED. He continues to lead his team of traffic\producers ensuring needed resources and smooth campaign development on both local and regional accounts.
Raised in Canada, Jesse began her advertising career as a copywriter in DDB Hong Kong. Since then, she has expanded her experience to across the region and around the world, working in Toronto, Hong Kong, Chicago, Guangzhou, Beijing and Bangkok. Over the years, she has produced global branding campaigns and award-winning work for clients such as HSBC, Rolex, McDonald's, Mercedes Benz... and many more. Garnering recognition and accolades in award shows on both the local and global stages, including Spikes, Cannes, Kam Fan Awards, Longxi, London Ad Awards, New York Ad Fest etc. She's the winner of the 2016 Lürzer's Archive scholarship at the prestigious Berlin School of Creative Leadership, Steinbeis University. Her voracious appetite for knowledge has given her a wealth of influences from which to draw, adding value to any brand through her inclusiveness of thought, and by always infusing her ideas with richly textured insights.