Konstantin Popovic

Chief Executive Officer, Grey Singapore

Konstantin started his career at BBDO in Germany, before moving to the Chicago office and New York. During his stint there, Konstantin led brands as diverse as Wrigley, J&J and Best Buy.

Prior to Grey, Konstantin was in Publicis New York, where he was the Brand Agency leader for P&G’s Digestive Wellness and PGT (Procter & Gamble Company and Teva Pharmaceutical Industries Ltd.) Healthcare brands. In that role, he led an integrated team of seven agencies across all marketing disciplines to develop integrated big ideas.

Other than his passion for global business, Konstantin has always been a digital innovator – from launching a user-generated content (UGC) based campaign three years before YouTube existed to being the global capability lead on Publicis’ real-time marketing engine