Pedro Jose de Zavala is an Industrial Engineer who graduated from the Universidad de Lima, with an MBA from the PAD of the Universidad de Piura. He is also the Director of Master of Business Management at the Universidad del Pacífico.
Pedro Jose started in the marketing business managing local brand, Gloria, for 2 years. Afterwards, he worked at Publicistas Asociados for 6 years, where he managed accounts in different categories such as Banco de Credito, Pilsen Callao, D'Onofrio, AFP Integra, etc.
He has been a Central Marketing Manager for 15 years at El Comercio Group, Peru´s main newspaper, where he led the launch of products such as: Trome, Gestion, Publimetro, Peru 21, Ofertop.pe, Urbania.pe, Neoauto.pe, and Aptitus.pe. While at El Comercio Group he also worked on the development of the successful loyalty plan "Club de Suscriptores".
In addition, he worked in Havas Peru, where his main achievements were the digitalization of the company and the incorporation of the Village concept, allowing global communication services for their clients.
Pedro Jose started as CEO in Circus Grey in February 2017.
Jose Luis Rivera Y Pierola began his career in 1994. He worked at agencies such as Ogilvy, TBWA and Leo Burnett. He is also the winner of the first Cannes Lion for Peru with P&G.
He has a wide range of experience working in agencies outside of Peru. First, he was Leo Burnett's Creative Director in Miami for brands such as Visa, Sony and P&G. Then, he became the CCO at Leo Burnett Puerto Rico and Lápiz Chicago for all P&G Hispanic markets, as well as McDonald's. He has won international awards such as D & AD, London Festival, FIAP, El Sol and New York Festival.
In 2008, he returned to Peru and founded Circus, the leading agency within the local market, where he was Creative Director until 2013. Afterwards, he was a founding partner of CARNE, a smaller agency that with only 4 years since its launch, won the Best In Show at the local IDEAS festival, the Grand Effie Awards and the Grand Effie LATAM with its client Cemento APU.
He is currently the General Creative Director of Circus Grey.
Valeria has a degree in Psychology from the Universidad de Lima and a Communications degree from ESAN, a combination that has enabled her to successfully develop for more than 16 years in the advertising media.
She began her career at JTW in 2003. After 6 years, she started at Circus working with different clients. Later on, she joined Mayo FCB and after 4 years she became part of Circus Grey as Director of New Business.
She has led projects for local and global clients such as L'bel, Kraft Foods, Bayer, BCP, Prima, Promperu, Unacem, Mead Johnson, Química Suiza, Clorox, SAB Miller, among others. She has successfully participated in bidding processes for the agencies she worked with and obtained different awards as Grand Effies, Golden Effies and Silver Effies, as well as other awards from the advertising industry.
Some of the most successful campaigns in which she has participated:
BCP Pyme –Launch and maintenance Campaign - "Cuy Mágico"
UNACEM – Campaign "Casa Peruana" Cemento Sol
San Fernando - Brand Territory Relaunch and "Authentic Families" Campaign
Charlie is a natural surfer.
He studied at the Intituto Peruano de Publicidad (IPP) and started his career in 2005 as a Creative Editor at Ogilvy.
His passion for good ideas quickly led him to work with other important agencies like McCann, Erickson and Leo Burnett. Then, in 2014, he became Executive Creative Director of Circus Grey.
He has been responsible for the creation of many Famously Effective ideas and his work has been acknowledged and awarded at important festivals such as Cannes, Effie, Apap, Ideas Award, Fiap, El Ojo de Iberoamérica and El Sol de San Sebastián. He has also participated as a member of the jury in many of those festivals.
Currently, he is member of the distinguished Grey Global Creative Council, composed of ten of the most renowned creative global leaders of the entire Grey network.
Famously Effective Campaigns:
BCP Pyme - Platform of Communication and Launching - Cuy Mágico
San Fernando - Relaunch Territory and Campaign "Authentic Families”
Tottus - Communication Platform and Campaign Mama Sabe.
Claro - Image Campaign - Commitment Stories
Renzo Talavera is an advertising producer with more than 18 years of experience in national and international projects.
In 2011, he joined Circus as a Production Supervisor, and worked for Tottus and Sodimac. In a short time, he became the Production Director of the Falabella Group. Afterwards he moved on to become the General Production Director of Circus Grey, carrying out well- known campaigns for local clients: BCP Group, Gloria Group, Falabella Group, Claro and San Fernando, as well as some global clients such as P&G (US).
Renzo is also head of Townhouse Peru, a transnational production company, part of Grey Group and headquartered in one of the most important cities in the world, New York City.
Luciana Pigati has more than 20 years of experience managing communication strategies and projects for some of the biggest brands in the country.
Her career began in EURO RSCG in 1996, two years later she started at DDB and then moved onto SAATCHI &SAATCHI for seven years. At that time, she focused on management, customer service and communications for many local brands in Peru such as Alicorp, Grupo Romero, Backus and Grupo El Comercio, she also worked with some global brands like Abbott.
In 2008, Luciana had the opportunity to manage a local design studio called Axis Consultores, in those two years she explored and developed her passion for strategy, identity and design. This opportunity brought her closer to brands and projects that gave her a new perspective on her career and what she would like to do in the future.
Later in 2010, she joined Circus as an Account Director to manage a group of the main brands of the agency. Since 2011, she has been the Managing Director of Brandlab, the brand consulting and design studio of Circus Grey.
Brandlab was founded in 2008 at Circus, and today it is the leading brand consulting studio in Peru.