Sara has been part of the WPP family since 2003. Having started her career in Planning & Strategy with JWT in Pakistan she moved into Account Management in 2005 longing for a more holistic and all-encompassing view of her brands and clients and has never looked back. She made her way to JWT Bangkok, JWT London and to the Middle East with LOWE MENA to handle the Unilever portfolio for the region. She now leads the country agency team in developing work of the highest standards with insights stretching across FMCG, Automobiles, Telco, Confectionery, Fashion, Banking, Oil & Gas, Real Estate, Construction and Dairy. Having a keen eye for revenue opportunities, she is driving the Digital agenda hard and exploring new age clients and opportunities. She is ever hungry for a challenge and thrives on getting elbow deep into the work and her clients. Sara pursues her mental health and fitness goals with the same driven energy. She is a certified counsellor in Humanistic Therapy, and a fitness and yoga junkie.
Yawar leads the creative team in Karachi in providing direction, inspiration and responsibility. He brings in around 17 years of creative experience with proven track record of developing the creative team that delivers work which generates social response and win awards. He had the privilege to be the part of jury at the Lisbon Ad fest and bring home 2 gold awards for mastery in TV advertisement. He fosters an environment of proactive thinking and accountability. Yawar adds to his clientele a list of various brands like Tapal Tea, Heinz, P&G, Kraft Foods, National Foods, Engro Foods, Mobilink Telecom, Coca Cola, Habib Bank Limited, Shell Pakistan, Unilever Pakistan, Khaadi, and more. As he defines, Advertising for him is not merely another term for marketing monologue but a conversation, which is engaging & thought provoking. He believes in telling a story and not just selling things.
Marrium leads the digital team for MIRUM Pakistan. She has more than 12 years of experience acquiring a deep understanding of spearheading full spectrum digital marketing campaigns, developing & managing digital strategies, digital media campaigns and content marketing. She is proﬁcient in developing social media strategies and helping the client keeping and maintaining social media presence. She has been part of many digital marketing campaigns from concept to execution and has a strong grasp of current social media and digital marketing tools. Her clientele portfolio includes JS Bank, Standard Chartered Bank, Jazz, Khaadi, Coca-Cola, Engro Foods, Colgate-Palmolive, Pizza Hut Pakistan, Unilever Pakistan, Telenor Pakistan, Nestle Pakistan, Reckitt Benckiser, Red Bull, TCS, Warid Telecom, Du Telecom & UFONE Telecommunications
Umair is a highly organized and detail-oriented communication specialist with over 10 years' experience, working with cross-functional teams across the region and has managed a diversiﬁed portfolio of brands during his previous tenure at IAL Saatchi & Saatchi & Publicis Pakistan. He handles the agency’s relationship with client contacts on each assigned brands and ensures their satisfaction with the agency. His ability to manage multiple tasks, projects and assignments simultaneously, enabled him a senior leadership role to oversee Islamabad operations. His clientele portfolio includes Ufone, HBL, Continental Biscuits Limited, National Foods, Procter & Gamble - Pampers, Sprite, DHL, Olpers, Omore, Mayfair, Hewlett Packard and Heinz - Middle East & Africa
With a career spanning over 16 years, Syed Ammar Haider rejoined Grey Pakistan as an Executive Creative Director to lead the creative and digital account for Ufone Telecommunications – one of the leading telecom operators in Pakistan. A graduate of the prestigious National College of Arts, Ammar has led creative teams at many top ad agencies in both Pakistan and Australia and worked on award winning campaigns for global brands and events like Top Gear, Cosmopolitan, Telenor, ELLE, Melbourne Fashion Week, etc. Some of his campaigns in Pakistan have broken previously held engagement and Brand-Love records, and are still remembered by the public at large, such as Telenor’s RAWAAN - a series of short films directed by the prolific Indian director, Anurag Kashyap. Ammar has served on juries at various renowned universities across the country and continues to seek opportunities to mentor the upcoming creative youth of Pakistan.