Sara Koraishy
Chief Executive Officer, JWT|GREY
Sara leads the country agency team in developing work of the highest standard for clients; is alert to revenue opportunities and the health of the client / brands. True Jwtian and a foreign graduate with an international exposure, she brings in advertising experience of around 15 years where she is working on prestigious clients like Unilever Pakistan, PTML (Ufone), Shell Pakistan, GlaxoSmithKline, Habib Bank Limited, P&G, Upfield, Lotte Kolson, BMA Capital, Khaadi & Rafhan. A dynamic professional made her way to JWT Bangkok, JWT London and to the Middle East with LOWE MENA next to handle the Unilever portfolio for the region. Sara commenced her career with Planning & Strategy, not entirely satisfied with a singular focus, she stepped into the world of Account Management and never looked back. With an insight of strategy and hands-on experience of Account Management, Sara has a proven track record of taking brands to the new heights.
Yawar Iqbal
Executive Creative Director - Karachi, JWT|GREY
Yawar leads the creative team in Karachi in providing direction, inspiration and responsibility. He brings in around 17 years of creative experience with proven track record of developing the creative team that delivers work which generates social response and win awards. He had the privilege to be the part of jury at the Lisbon Ad fest and bring home 2 gold awards for mastery in TV advertisement. He fosters an environment of proactive thinking and accountability. Yawar adds to his clientele a list of various brands like Tapal Tea, Heinz, P&G, Kraft Foods, National Foods, Engro Foods, Mobilink Telecom, Coca Cola, Habib Bank Limited, Shell Pakistan, Unilever Pakistan, Khaadi, and more. As he defines, Advertising for him is not merely another term for marketing monologue but a conversation, which is engaging & thought provoking. He believes in telling a story and not just selling things.
Atiya Zaidi
Executive Creative Director - Islamabad, JWT|GREY
Atiya leads the creative team in Islamabad and has over fifteen years of experience in the advertising industry working on an array of local and international brands.
Atiya is the first Pakistani woman to be selected for Cannes Lions See it Be it program for leadership. She is seasoned speaker and has shared the stage with Stefan Safmiester and has spoken in different event held at Bulgaria Sofia, London and of in different cities of Pakistan. She was also selected for Rare London in collaboration with D&AD and Berlin School of creative leadership.
Before joining JWT|Grey, Atiya was an ECD at Synergy & Ogilvy where she created Oye Hoye chips, and repositioned Bank Alfalah. This is Atiya’s second stunt at JWT. Last time she brought the Young Tigers Regional trophy home and looked after created Mr. Bean for HBL, an iconic campaign. She also worked on Pepsi, Olpers, Sunsilk, Lux, Rafhan, Gluco. Atiya has survived the Chelsea College of Art and Design, University of Arts London with a honors degree in Design for Communication. She earned the degree while single handedly raising her 9 month old son.
