Sara Koraishy
Chief Executive Officer, JWT|GREY
Sara has been part of the WPP family since 2003. Having started her career in Planning & Strategy with JWT in Pakistan she moved into Account Management in 2005 longing for a more holistic and all-encompassing view of her brands and clients and has never looked back. She made her way to JWT Bangkok, JWT London and to the Middle East with LOWE MENA to handle the Unilever portfolio for the region. She now leads the country agency team in developing work of the highest standards with insights stretching across FMCG, Automobiles, Telco, Confectionery, Fashion, Banking, Oil & Gas, Real Estate, Construction and Dairy. Having a keen eye for revenue opportunities, she is driving the Digital agenda hard and exploring new age clients and opportunities. She is ever hungry for a challenge and thrives on getting elbow deep into the work and her clients. Sara pursues her mental health and fitness goals with the same driven energy. She is a certified counsellor in Humanistic Therapy, and a fitness and yoga junkie.
Yawar Iqbal
National Creative Director
Yawar leads the creative team in Karachi in providing direction, inspiration and responsibility. He brings in around 17 years of creative experience with proven track record of developing the creative team that delivers work which generates social response and win awards. He had the privilege to be the part of jury at the Lisbon Ad fest and bring home 2 gold awards for mastery in TV advertisement. He fosters an environment of proactive thinking and accountability. Yawar adds to his clientele a list of various brands like Tapal Tea, Heinz, P&G, Kraft Foods, National Foods, Engro Foods, Mobilink Telecom, Coca Cola, Habib Bank Limited, Shell Pakistan, Unilever Pakistan, Khaadi, and more. As he defines, Advertising for him is not merely another term for marketing monologue but a conversation, which is engaging & thought provoking. He believes in telling a story and not just selling things.
Talha Ehtesham
Country Finance Director
Talha Ehtesham is a Fellow Chartered Accountant from The Institute of Chartered Accountants of Pakistan. He joined the WPP family in 2019 as Head of Finance and Company Secretary for Grey Pakistan. He has more than 15 years of financial experience, and is an expert areas of expertise include Budgeting and Forecasting, Financial Operations Management, Financial Reporting and Analysis, Cross-Functional Team Leadership, Strategic Planning, Cash Management, Commercial Contracts Negotiations, and Risk Management. He has previously worked at TPL Corp, Avery Dennison Pakistan & Ernst & Young Pakistan in different leadership roles.
Talha’s ability is to streamline business operations that drive growth and increase efficiency and bottom-line profit, in developing and implementing financial controls and processes in addition to productivity improvements and change management.
Talha has a keen interest in traveling and reading and enjoys his long morning walks to keep his mind and body ready for daily challenges.
Nadir Zia
Business Director- Karachi
Nadir holds a Bachelors degree in Economics from the Lahore University of Management Sciences (LUMSU) and has over 16 years of experience centered around Tech sales, B2B marketing and advertising across FMCG, SME, Banking, Pharmaceutical, Retail, Oil & Gas and Real Estate verticals. His clients in the advertising eco system include GSK, P&G, Unilever Pakistan, SHELL Pakistan, Continental Biscuits Limited, Alkaram, Habib Bank Limited, Emirates, Tapal, Pakistan Sports Board, SPAR, K-Electric, iTel, Fatima Group & Lipton to name a few. Focused on digital capabilities/innovations and cohesive action plans for clients across mediums, he brings strategic awareness and an ability to drive and lead existing and new business opportunities across the country. He specializes in getting the ball rolling and bringing stakeholders to align towards a common purpose of delivering creative and commercial success. Nadir is an avid reader, passionate LFC supporter and fitness freak.
