Marco Milesi is Chief Executive Officer of Grey Latin America. Marco came to Grey after his Peruvian agency, Circus, was acquired by Grey/WPP in 2013, becoming CEO of Grey Circus for six years. Under his leadership, Circus quadrupled net sales and launched Brand Lab (branding) and Carne (Brand and Ad Consultancy), transforming Grey Circus into Grey’s biggest office in Latin America. He also worked for P&G Italy; Leo Burnett in Hungary, Russia, Italy, Peru, and Colombia; and Lowe in Spain and Singapore. Prior to becoming CEO of Latin America, he was CEO of Grey Mexico, a title he still holds. An avid football player, he uses skills from the sport in his business approach, including Team Building and Leading, Focus on Results, Ability to Score (goals in soccer, NB in advertising), and Winning Big.
Shawn McDonough is a strategic communications planning specialist, focused on business consultancy, with more than 20 years in Mexico on local, Latam and global Brands, structuring media investment and messaging for maximum return on ad spend. Derived from his creative background, Shawn is a catalyst for big ideas to grow Brands, with a strong foundation in consumer insight, today enhanced by experience with behavioral data sets, and ambition for cultural intervention. As a valued ally to marketers seeking digital/data transformation in their company culture, Shawn bridges analytics, strategy, creative and performance teams to structure behavioral audiences and message management systems. He is committed to performance tracking, and fascinated by the human implications of technological innovation and data.
Coral Arnedo is the General Business Director of Grey Mexico. She started working for Grey in 2016, after a year she became part of the Business team of Marco Milesi and with his support they were able to give a considerable turnaround and customer growth to the agency. Coral started working 16 years ago in BTL in agencies like Circus Marketing, after 6 years Coral worked in agencies like JWT, McCann Ericsson, Commonwealth and Vertice. A constant in her career has been the car industry, managing brands like Chevrolet, Honda, and Volvo, now cars is one of their passions!
Alma Jordán is Head of Strategy of Grey Mexico. She started 15 years ago as a copywriter, working in both offline and online worlds. She also worked at Wunderman as Creative Director and then stepped into the social media world as Content Strategy Director at Crossmedia (now VML). That was a turning point in her career because she discovered that strategy was only a different form of creativity. Happily, Grey gave her the opportunity to put her theory into practice. She is passionate about books and reading and puts everything she has ever read at the service of brands that have an engaging story to tell.
Nicole started her career at the age of 22 at Ogilvy as an account executive for BTL. From there on, she has focused all her expertise in creating and developing integrated and multi-channel campaigns for global brands such as Kimberly Clark, Coca-Cola and Procter and Gamble, also for Regional Brands such as Latam Airlines and Falabella. In 2010, Nicole began working at Grey Perú to establish the Brand Experience area. In 2014, she was promoted to Business Development Manager incorporating new brands into the portfolio such as KFC, Toyota and Gloria (Dairy). In 2017, she moved to Grey México to continue her work as Business Development Manager. She helped to bring the following brands to the agency´s portafolio: Nutresa, Falabella, P&G Innovation Center and Nokia. Nicole has been a yoga addict for more than 15 years. She has participated in many wellbeing trainings and studies in India and Barcelona.
Mary Ramos is a public relations and marketing specialist with extensive agency experience, having worked for over five years in the industry as a communications consultant. Mary specialized in new business development, client relations, media training, content strategy and day-today counsel for a wide variety of clients including SAMSUNG, Dropbox, Driscoll’s Berries, Pinterest, Kimpton Hotels & Restaurants, Warner Bros. Interactive Entertainment & more.
Mary has experience training top executives, developing brand messaging and guiding public relations campaigns for clients in the corporate and consumer technology space.
Mary’s background also includes work with NBCUniversal, AEG Worldwide and Allison+Partners. Mary joined GREY México in February 2019 as a copy writer for NOKIA North America and as a project manager, managing borderless projects for Townhouse México.
Mary holds a bachelor’s degree in both business administration and public relations from the University of Southern California.
Nacido en México, creció y estudió toda su carrera publicitaria en Francia, titulandose con un Master en Marketing y Estrategia Publicitaria en la universidad de París Pantheón-Assas. Allí mismo inició su carrera como creativo en agencias como Lowe Lintas, J. Walter Thompson, Publicis y LittleBig. En 2007 se une a DoubleYou Barcelona en donde hace inmersión en el mundo digital como director creativo. En octubre de 2011, tras 20 años en Europa, se trasladó a México para fundar la primera sede de DoubleYou como Director General Creativo: con dos Grand Prix en dos años, situó a DoubleYou en el top ten de las agencias más creativas de México en el Círculo Creativo 2013 y como la número 1 en el ranking de agencias de marketing digital en los premios IAB Conecta 2014. Ganador de Cannes, One Show, New York Festivals, el Sol, FIAP, el Ojo de Iberoamérica, Eurobest, EFFIE, IAB, Quórum y el Círculo de Oro entre otros, acumula más de 180 premios en festivales entre ellos 7 Grand Prix conseguidos en diferentes disciplinas. Es el responsable de los dos últimos leones de Oro de México en Cannes, entre ellos el primer León de Oro en Cyber en la historia del país con la campaña ColorMaps de Comex. En 2014 se incorpora a J. Walter Thompson México como Director General Creativo sumando la responsabilidad de Chief Integration Officer. En 2015 se une a Proximity BBDO como Director General y máximo líder creativo de la agencia, asumiendo en paralelo el rol de Chief Integration Officer de BBDO. Una experiencia profesional muy dulce que culminó en Mayo de 2016 cuando Google lo invitó a unirse a la compañía como Head of Creative para México y SpLatam, apoyando desde su posición a varios países de la región. En Noviembre de 2018 se une a Uber como Executive Creative Director para LATAM. Estas dos experiencias lo convirtieron en el único profesional latinoamericano en haber liderado la creatividad en dos de las compañías de tecnología más grandes del mundo. Desde diciembre de 2016 hasta enero de 2019 asumió además la presidencia del Círculo Creativo de México. Es un orgulloso miembro directivo de la conspiración para cambiar la publicidad.