Irene is the Chief Executive Officer for Grey Group Malaysia. She joined Grey in 2004 as Group Account Director on the Maybank account and expanded her portfolio when she won multiple new businesses such as Resorts World Genting, KidZania, Puteri Harbour Family Theme Park, Pelaburan Hartanah Berhad and Touch & Go. With close to 20 years of experience across multiple agencies, she has worked on both local and multinational brands including P&G, Perodua, Panasonic, Energizer, Unilever and Johnson & Johnson.
Irene was one of the key players in integrating the above-the-line, digital, activation and public relations units at Grey Group Malaysia, making the agency a trailblazer for integration across the Grey Group network.
Graham is the Executive Creative Director for Grey Group Malaysia & Grey Digital. Before joining Grey he was the co-founder and CD of VCCP Kin in the UK (a hot shop known for great digital/social/content in the UK)
Graham has experience through the line having worked in a traditional, direct, shopper, B2B, PR, content, social and digital environments- with his passion really being in cross platform creative ideas.
Graham joined VCCP in 2010, with the ambition of taking brand story-telling through digital. This led to him to founding VCCP Share as Creative Director with Dominic Stinton in 2011.
Graham is also Creative Director for VCCP Kin, a new venture within VCCP blending the skill sets of SEO, social media, content marketing and full-service film production.
Graham started his career with Shine - an independent, creative communications agency specialising in social, search and PR. There for over 3.5 years, in 2004 he set up his own company- Resonate, the consumer PR offering of Chime Communications - an international communications group where the vision was to create a client list and body of work that was as broad as possible, crossing channels, and with the common thread of doing things differently. He ran that for 6.5 years before being headhunted by VCCP (a company within Chime Communications Group)- to head up their PR creative.
Loke Chew Ling, General Manager, is an account servicing person with over 20 years of experience in the advertising industry. Beginning very early at local agencies, Chew Ling quickly gained experience with tours in international agencies such as McCann Erickson, Naga DDB, Grey Worldwide, TBWA Malaysia and Hakuhodo Malaysia. Throughout her career, Chew Ling has worked on a wide variety international and homegrown brands, such as Pantene regional, Johnson & Johnson, Panasonic, Nivea, Coca-Cola, AEON group, Colgate Palmolive, Caltex and many more. Chew Ling’s extensive experience in the “Power Brand Solutions” arena which means she is coupled with capable management skills allow her to offer effective and through-the-line solutions to client partners. Her current interest in digital space has made her keeping up with the digital industry along with its trend and technologies and connect both brand and consumers for wide range of digital and traditional channels to meet client’s aggressive campaigns for the brand.