Irene is the Chief Executive Officer for Grey Group Malaysia. She joined Grey in 2004 as Group Account Director on the Maybank account and expanded her portfolio when she won multiple new businesses such as Resorts World Genting, KidZania, Puteri Harbour Family Theme Park, Pelaburan Hartanah Berhad and Touch & Go. With close to 20 years of experience across multiple agencies, she has worked on both local and multinational brands including P&G, Perodua, Panasonic, Energizer, Unilever and Johnson & Johnson.
Irene was one of the key players in integrating the above-the-line, digital, activation and public relations units at Grey Group Malaysia, making the agency a trailblazer for integration across the Grey Group network.
Graham is the Executive Creative Director for Grey Group Malaysia & Grey Digital. Before joining Grey he was the co-founder and CD of VCCP Kin in the UK (a hot shop known for great digital/social/content in the UK)
Graham has experience through the line having worked in a traditional, direct, shopper, B2B, PR, content, social and digital environments- with his passion really being in cross platform creative ideas.
Graham joined VCCP in 2010, with the ambition of taking brand story-telling through digital. This led to him to founding VCCP Share as Creative Director with Dominic Stinton in 2011.
Graham is also Creative Director for VCCP Kin, a new venture within VCCP blending the skill sets of SEO, social media, content marketing and full-service film production.
Graham started his career with Shine - an independent, creative communications agency specialising in social, search and PR. There for over 3.5 years, in 2004 he set up his own company- Resonate, the consumer PR offering of Chime Communications - an international communications group where the vision was to create a client list and body of work that was as broad as possible, crossing channels, and with the common thread of doing things differently. He ran that for 6.5 years before being headhunted by VCCP (a company within Chime Communications Group)- to head up their PR creative.
Sam is actually his family name and his first name is Ying Kit but everyone calls him Sam. Sam oversees the financial operations of Grey Singapore and Grey Malaysia. Sam is a CPA with over 15 years’ experience in the advertising industry. He began his career with Ernst & Young as an auditor and prior to joining Grey, Sam spent 8 years with McCann Worldgroup holding various financial leadership roles in Singapore, Hong Kong and Beijing. Sam’s strength lies in financial planning, commercial management, resource planning, compliance and financial management
JC oversees the financial operations of Grey Malaysia and Singapore, including commercial, financial planning, client compensation and profitability, contract management, compliance, budget development and resource planning. He is also responsible to define the most optimal way to deliver services to ensure quality to clients and profitability for the agency. JC has more than 10 years of experience across financial reporting and financial planning and analysis. Prior to joining Grey, he has worked in Publicis Singapore, Resorts World Sentosa and Baxter Healthcare. Graduated with a degree in Commerce Accounting from University Tunku Abdul Rahman, JC is also ACCA-qualified and Chartered Accountant in Singapore.