Yukiko Ochiai joined Grey in 2011 as a Group Account Director to lead the P&G Fabric and Home Care accounts -- Joy, Febreze, Bold and Lenor/Lenor Happiness. She has demonstrated strong leadership and devoted efforts to provide excellent services and has become Chief Operating Officer in July 2015, and in January 2018 she became the President and CEO of the company.
Her career in advertisement started on P&G hair care - Vidal Sassoon, Herbal Essences, Head & Shoulders and has led beauty care accounts of SK-II, Max Factor & Illume.
Her vast experience working on numerous accounts are Philip Morris, Parliament, Virginia Slims, Symantec Norton, Blackberry, Coca Cola Japan, Kellogg’s, Kraft Japan.
Raised in New Jersey, America until graduating from high school, and has moved to Tokyo Japan and graduated from Hitotsubashi University.
BA from Hitotsubashi University, faculty of commerce and management.
With coherence, adaptability and agility as his credo, Tsutomu Kumakura contributed to the financial performance of Grey Japan and has never failed to surpass the Q3RF commitments every year, since he joined Grey in 2011.
His career in financial management began from affiliate of Exxon in Japan, the largest oil company in the world. After serving as SVP in charge of Finance at the Japanese subsidiary of Sony Pictures Entertainment, one of major Hollywood studios, his latest position (before Grey) was at Baroque, a Japanese young female apparel company where he was responsible for helping the company go public by business expansion in Japan and further to Hong Kong, Taiwan, mainland China and improvement in accuracy and speed of financial reporting.
BA (Economics) from Keio and MBA from Purdue.
USCMA (Certified Management Accountant) and CIA (Certified Internal Auditor).
Daigo Hayamizu, COO, and Chief Digital Officer at Grey Japan, worked at Grey from 2001 to 2010 and returned in January 2017, after expanding his expertise for three years at Google.
Leveraging a variety of clients and industry experiences, he actively explores new business opportunities and expands service territory in digital communications. As a Group Account Director for P&G Fabric & Home Care in his previous Grey career, he showed strong leadership in brand building and creating successful campaigns. He led the “I wish I could wash” campaign for Febreze, which won P&G’s best global campaign award in 2010.
His experience is wide-ranging, with clients such as P&G, McDonald’s, Danone, Taisho Pharmaceutical, Asics, and more throughout working at several agencies. At Google from 2013 to 2016, he engaged in empowerment of communication planning with digital solutions for Japan’s top advertisers in the FMCG industry.
With an MBA from Wichita State University, he started his career as a SAP consultant at PwC and moved to ESPN, I&S/BBDO, and Beacon Communications to build his expertise in communication and creative development. He also had the experience of being a marketing manager at an apparel manufacturer.
Masanori Tagaya, VP, Executive Creative Director at Grey Japan since July 2019, started his career as a copywriter in 1998. After developing experiences mainly in graphic advertising and radio commercials at a creative production company, he joined Grey in 2002 as a copywriter / TVC planner and promoted to Creative Director in 2012. He has expanded his expertise in TV commercials, promotion & activation and digital and developed countless brand communications for the clients, including Febreze, Lenor Happiness and Pringles. His “Let’s Wash with Febreze. I wish I could wash” campaign initiating from Japan made a global success. He also has been committed to winning new businesses such as Coca-Cola Japan, Amazon, Philip Morris and WILDAID.
Maximizing his extensive experience, he is currently undertaking the task of further improving the creative excellency of the company. He is also a member of the Tokyo Copywriters Club.
He has won multiple awards both domestic and international such as the likes of TCC (Tokyo Copywriters Club) Best Newcomer Award, JAAA (Japan Advertising Agencies Association) Creator of the Year Award Medalist, ACC (All Japan Confederation of Creativity) Tokyo Creativity Gold Award, Transit Advertising Awards Grand Award in Planning category, Beneficial Advertisements for Consumers Contest Gold Award, Dentsu Advertising Award Grand Award, Young Cannes, One Show, London International Awards, New York Festivals, Times Asia-Pacific Advertising Awards, AD STARS and more.
Rui Nago, Executive Planning Director at Grey Japan, joined Grey in 2010. He has handled numerous campaigns such as P&G Febreze “Family with Passion," Joy "Challenge Joy," and Pantene “#HairWeGo”, “More Freedom to Job Hunting” and “Hairy Tale,” and has expertise in insight digging, product concepting, brand strategy and creative strategy planning, and communication strategy development.
He has also contributed to the acquisition of numerous new businesses with insight-driven strategies and unique creative ideas that help to resolve clients’ business challenges. He is co-author of the book Comprehensive Course of Advertising Participants (Nikkei Advertising Research Institute). He is also a lector for several domestic universities and advertising courses.
Rui has also released three CDs from a major record label.