Adam O’Conor is Regional Chairman and CEO of Grey Group Greater China. Called a “champion of creative ideas” by his peers, he previously served as President, Ogilvy & Mather Group, Asia Pacific, where he led the Global Brand Management Team overseeing a who's who of more than 20 multinational brands in the region. Earlier, he led Ogilvy Hong Kong to new heights of creative and business success winning over 100 international creative and effectiveness awards and being crowned AOTY for 8 consecutive years. A key architect of the Ogilvy network in Asia over the past two decades, having joined the network as a Graduate trainee in London and later Sydney, he has demonstrated vision, creativity, and dynamism in building brands across all communications channels and has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.
Davi has helped companies, brands, and institutions through the practice of creativity and innovation. Working at W+K Tokyo, Boston’s Modernista!, Enso in Los Angeles, and now at Grey Group Greater China, he has applied his practice to both new economy brands like Google, Medium, and Uber and TOMS as well as investing in a number of efforts in tech startups. His work for iconic brands from Nike, Sony, Shiseido, Product (Red) all have a distinct cultural resonance. His background in fine arts coupled with his nomadic life has been a rich inspiration for his work. Recently, he worked on the brand relaunch of Atlantis Paradise Island through an immersive campaign that transformed not only the brand but even the company orientation around co-creating a Bahamian Renaissance. He was instrumental in creating a robust culture and contemporary company with a singular mission to serve both business challenges and the societal, cultural challenges of our time. Besides working with brands, he worked for organizations and institutions including the Nature Conservancy, Clinton Initiative, Equal Rights Amendment, 9/11 Day and TOMS #End Gun Violence Together.
As Head of Strategy for Grey Group Hong Kong, Owen is responsible for driving famously effective work, bringing thought leadership to major Grey clients, attracting and developing world-class talent, and raising the profile of the group’s strategic capabilities.
Owen started his career in New York working as part of an integrated agency team on Bank of America. He then made his way to Shanghai in 2007, where he helped launch global brands and develop China-specific product portfolios. In 2010, he moved on to Hong Kong as Regional Planning Director for the Mars/Wrigley portfolio. Before joining Grey Hong Kong as Head of Strategy in 2017, he spent three years leading a team of cross-functional strategists for a competitive agency.
In addition to being named Greater China Planner of the Year by Campaign magazine, Owen has been awarded at the China, Hong Kong, & APAC Effies; the Asian Marketing Effectiveness Awards; and the Account Planning Group Creative Strategy Awards in London, as well as won the WARC Prize for Asian Strategy.
Originally from the USA, Owen graduated from Yale University with a degree in Political Science.
Adeline is one of the most respected business entrepreneurs in the region, awarded the honor of “2007 Chinese Entrepreneur in Innovation and Excellence.” Her designer background not only developed her strengths of delivering compelling creativity and professional artwork, but also her vision in “designing” great business successes for clients.
Adeline founded DPI in 1996 and has since developed a strong and continuous relationship with an impressive global client roster, including companies like P&G. DPI was acquired by WPP group in 2010 and was subsequently positioned within the Grey global network as an award-winning shopper agency with proven marketing effectiveness.
Adeline’s entrepreneurship and strategic capability have been the driving forces behind the ongoing expansion of DPI, while the business continues to break new ground in design innovation and retail communications disciplines.
Iris joined Grey DPI in 2010; she has over eight years of shopper marketing and retail experience across the Greater China region.
Her expertise in marketing communication empowers her capability in account servicing. Her strong aptitude in leadership enables her to lead a team that services key accounts of Grey Shopper DPI, including Procter & Gamble, GlaxoSmithKline, and Coca-Cola. She serves across seven categories with 17 brands, all with a significant track record. During her leadership, the business of Procter & Gamble has tripled in Greater China and Asia Pacific regions.
Her client management capabilities include setting up new process frameworks to deliver work efficiency, cost savings, quality assurance, & ROI incremental for business optimization.
Her Procter & Gamble portfolio includes: Pantene, Head & Shoulders, Rejoice, Vidal Sassoon, Herbal Essences, Aussie, Walla, SK-II, Olay, Oceana, Safeguard, Crest, Whisper, Gillette, Ariel, Tide, and Pampers.
Edy Ng was born in Indonesia. Before settling down in Hong Kong, he spent time in Singapore. Edy joined the agency in 2002 and currently leads Grey Shopper DPI’s design team across a range of P&G brands within the beauty, hair, and skincare categories. A DPI veteran, his most recent focus has been retail channel design and communication.
A passionate art lover, he developed expertise in architectural and spatial design, while his spare time is well spent in model making, carpentry, home design, cooking, and calligraphy. In order to stay sharp and creative, Edy has something he calls the Zen moment. This is where his hobbies come into play. Having more than just one hobby is his way to go beyond the ordinary. Through his hobbies, the activities that allow him to be immersed in creativity, he has the total freedom to reflect and think out of the box.
In the world of plastic modeling, he has won many awards, such as Degeki champion in Hong Kong and world champion of GBWC competition in 2012.
He recently authored and released a book called Wood Soul—Way of Living Inspired by Nature. The book is about his lifelong interest in designing a comfortable living space based on the five human senses.