Colombian, publicist of the Jorge Tadeo Lozano University - Bogotá.
He’s beginning was in 1974 with Atlas / JWT and then with Atenas / BBDO. In 1979 he joined McCann-Erickson as Account Director in the Bogotá office.
He has 44 years of experience in all areas of trade and in his career has handled accounts such as Pepsi, Unilever, Winston Salem, BAT, Kodak, Coca Cola, Nabisco, Burger King, Gillette, P & G.
22 years linked to the McCann-Erickson system (in Colombia, Ecuador and Guatemala). His studies have been complemented with professional and university training at the offices of McCann - Erickson Brazil, United States and England as well as with an active participation in seminars and "workshops" in several countries. His career has been developed as Director of Professional Services in the office of McCann-Erickson Bogotá, Manager of McCann-Erickson Ecuador and Manager of the Cali office, Colombia, and from September 1990 to July 2001, President and General Manager in McCann Erickson Guatemala.
Founding Partner of MARCA Magazine, Advertising and Marketing - Guatemala. Founding partner of La Fabrica & Jotabequ/GREY, where he directs one of the top 10 local and regional advertising agencies according to the magazine merca 2.0. The agency manages more than 10 local leading brands, in addition to multinational brands such as Samsung, P & G Brand, Pantene, Gillette, Old Spice, among others
Active member of ACADEM / UGAP, (Guatemalan Union of Advertising Agencies), as director and member of the academic unit for the improvement of Professional standards.
Graduated as a Bachelor of Communication Sciences with emphasis in advertising from Rafael Landívar University, URL. Her beginning in the world of communication was in 1997 developing the Magazine M of Saúl E. Méndez and collaborating in fashion shows.
In 1998 she joined a small local agency called Publicity Achievements, making a magazine and managing the account of La Pradera Shopping Center and the condominium account.
In 1999 she joined Jotabequ as a Project Executive in the BTL area, and in 2001 she joined the accounts executive area. A brief season goes out to learn about other areas. In 2004, she became commercial sub-manager for IBOPE and then regional coordinator of Exxon Mobile for On the Run stores in Central America, returning to the agency at the end of that year as Director of Professional services.
15 years of experience with accounts such as Gatorade, P & G, BATCCA, Agua Pura Salvavidas, DIAGEO, Samsung, On the Run, Kern's Food Industries among others, with responsibilities locally and in regional.
Her studies have been complemented with professional and university training in the offices of Jotabequ Costa Rica, as well as with the attendance to different seminars and regional workshops of the Grey system as well as of the industry and clients; being the last in Argentina at the 2009 convention of Grey with topics such as Marketing with Meaning, How to Build a Big Brand, Interactive Era, Intelligent Creativity, among others. Invited lecturer by groups such as AGG, Rafael Landívar University, UNIS and academic coordinator and instructor in the Interactive Relationship Marketing Diploma and ACADEM Certification of Accounts.
Raul was born in Spain, he has 45 years of experience in international advertising agencies such as JWT, Publicis Council and McCann-Erickson. He worked in McCann-Erickson Venezuela, Costa Rica and Guatemala. Member of the creative team at the McCann-Erickson New York Team.
Certified instructor in the McEducational program in the subjects of creativity and Presentation Skills. He has handled brands and products in almost all categories: vehicles, tourism, sound, photography, food, alcoholic and non-alcoholic beverages, ice cream, personal care, retail, fashion, etc.
87 seminars and creative workshops in the United States, Argentina, Chile, Brazil, Colombia, Mexico, Venezuela, Puerto Rico, Panama, Costa Rica, the Dominican Republic and Guatemala.
Invited speaker by the Newman Design Institute in Venezuela, the University of Costa Rica, the ESEADE University Institute in Buenos Aires and the Universidad Panamericana to teach courses in creativity and graphic design and work on both topics.
His work, together with the creative teams, has won the recognition of 84 awards in different countries. 37 in Venezuela, 1 Bronze Medal at the New York Film Festival, 2 Honorable Mentions at the Gramado-Brasil Festival, 21 awards in Costa Rica and 23 in Guatemala.
The experience of Samara Start in the area of advertising by chance. In 2001 she started with a team of 8 people at Gente & Cía in the Reception.
In 2003, negotiations began to merge with Jotabequ, the leading agency in the local and Central American market.
From 2009 to the present day, she holds the position of Financial Director at La Fabrica y Jotabequ/GREY.
She oversees all the accounting, administrative and financial management of the agency together with a team under her direction.
Working together with the General Manager has allowed her to acquire knowledge and expand her abilities of analysis, administration, control, negotiation procedures, projection, productivity, interpretation, not only of her area but also for the decision making in favor of the agency.
As part of her professional training she has received different courses and seminars on digital issues and mainly in the area of taxes, laws, international standards, labor, etc.
Graduated with a degree in Communication Sciences from the San Carlos University of Guatemala.
Her first steps in the world of advertising were in 1998 in a small agency called Código Publicidad, from the beginning she joined the media department, later she moved to the agency, Néstor Ahumada as head of the media department.
From 2000 until today, she joined Jotabequ as Media Planner. With 18 years of experience in which she has had the opportunity to manage different categories and leading brands such as P & G, Agua Pura Salvavidas, Industrias Alimenticias Kerns, Cervecería Centroamericana, Burger King, among others, with local and regional management.
In 2016, she assumed the MAP Media Management, with a team that works on a philosophy based on "commitment" of work that identifies them in the market as professionals with experience and a lot of confidence. As well as the integration to the digital world to create multiplatform strategies to reach consumers.
Additionally, she received the certification by ACADEM of UGAP, with the Digital Certification of Social Media and Content Marketing in 2016 and the most recent, workshop of International Presentation Techniques in 2017.
9 years of experience in art direction, cinematography and creativity.
He has worked in the 5 most important advertising networks in the world, with national and multinational brands.
2 studies completed and diplomas and courses in business administration, Communication, Entrepreneurship, Banking, Physics, Astronomy, Computing, Mechanics, Economics, Fashion, Writing, Audio, Publishing, Design, Digital strategy, and Business transformation at universities such as Harvard, Galileo & MIT.
Awards in local and international festivals such as:
-Ojo de Iberoamérica, Argentina.
and awarded 2 times by the Cannes Young Lions Guatemala festival, as one of the 3 most creative young people in the country.
He has given interviews and conferences in Guatemala, Colombia, Bolivia, El Salvador and Russia about his professional life and his social movement.
He founded Give a Little Bit, a foundation that has appeared in Hollywood, public festivals, the media in America and Europe, for its campaigns and social actions that have benefited thousands of children in the country.
In 2013 he began his professional career in advertising at the multinational MullenloweSsp3 in Bogotá, Colombia.
He works professionally in the accounts area, knowing specifically the processes that make up creative development, strategy processes and the execution of advertising campaigns at a national and international level.
He has worked for leading brands in different sectors of the Colombian industry, such as: Supermercados Colsubsidio, Colombian Coffee Growers Federation, Dulces Aldor, fashion brand Arturo Calle, Juan Pablo Gutiérrez Cáceres Foundation. He has aBachelor of International Trade and International Relations from the Francisco Marroquín University, Guatemala.
Master in Strategic Marketing at the University of Higher Administration Studies, Bogotá, Colombia.
He has continued to complement his studies in recent years with diplomas and courses in Strategic Planning, Digital Media Planning, Business Strategy, Digital Marketing Strategy, Google Analytics and Digital transformation at universities such as Rafael Landívar University, INCAE School and Platzi.He has participated in campaigns to HIVOS, USAID, RainForest Alliance, World Visión y PMC collaborating with category insights, people and their strategy.
Silvia has 19 years of experience in analyzing and creating media placement strategies.
She has managed the media strategy for brands, such as: Agua Pura Salvavidas, Burger King, La Curacao, Gremial Forestal, Diageo and multinational brands like SKY, Vanish, Sony Mobile, among other.
Since 2010 she has been a professor at the Rafael Landívar University in the Media Analysis and Selection and Development and Evaluation of Advertising and Social Communication Campaigns courses. She is also a thesis advisor.She has been an invited speaker for media talks at the Rafael Landívar University and the Mariano Gálvez University.