Eduardo Maruri
President and CEO, Grey Europe
Eduardo, also known as “El Presidente”, is President & CEO of Grey Europe effective January 2019. Until then, he was President & CEO of Grey Latin America and President and Chief Creative Officer at Maruri Grey in Ecuador. He is Chairman of the European Creative Board and currently an active member of Grey´s Global Creative Board. In 2012, Maruri won the first Cannes Lion for Ecuador. Under his leadership, Maruri Grey has been awarded as Ecuadorian Agency of the Year more than 10 times, including 2013, 2014, 2015, 2017 and 2018. Eduardo together with his teams in Ecuador and later in Latin America, have accumulated over 100 Cannes Lions in the past seven years, including 2 Grand Prix. Under his mantra “doing things differently”, focusing on creative reputation as key driver of financial results, Grey was awarded as Latin America Regional Network of the Year in 2017 and 2018 achieving unprecedented new business and financial growth.
Javier Campopiano
Worldwide Chief Creative Officer
Javier Campopiano is Global Creative Partner at Grey. Based in London and Madrid, he oversees creative development in Europe and Asia, help set and implement the creative vision and spearhead the recruitment of top talent to serve them. As an active member of Grey’s Global Creative Board, he contributes to enhance the overall creative product, working hand-in-hand with John Patroulis, Worldwide Chief Creative Officer.
He joined Grey from FCB Mexico where he served as Chief Creative Officer after more than four years at Saatchi & Saatchi, during which, as Chief Creative Officer, he transformed the creative reputation of the New York flagship office.
Javier is the Mastermind Behind the "It's a Tide Ad" campaign which received global notoriety: the gaggle of faux ads that hijacked the 2018 Super Bowl and swept the award shows, winning a Black Pencil at D&AD, a Titanium Lion and the 2019 Grand Effie, among others. Critics hailed its humor, flawless craft and clever, classic problem-solving marketing.
During his career, Javier has brought his unique talents to build giant global brands for giant global networks. He began his career as an intern at Ogilvy Argentina and went on to become Regional Creative Director in Latin America for Ogilvy, Saatchi & Saatchi and FCB before becoming a Partner and Chief Creative Officer of FCB New York.
Javier's work has been recognized and awarded by the most important advertising festivals in the world. He is the proud recipient of 50+ Cannes Lions, including Grand Prix in Outdoor and Film and a Titanium Lion. He has also won several gold, silver and bronze awards at Clio, LIA, ANA, The One Show, D&AD -including a Black Pencil-, El Círculo de Creativos Argentinos, FIAP, El Sol and El Ojo de Iberoamérica. He has been a judge at Cannes Lions, Clio, The New York Festivals, El Sol, Wave, FIAP, El Ojo de Iberoamérica, Antigua Festival, and has served as President of the OHH Jury at El Círculo de Creativos Argentinos, and President of the Film Jury at El Ojo de Iberoamérica.
Ian Wood
Chief Financial Officer, Grey Europe
Ian joined Grey as the EMEA CFO in September 2012 and has helped the regional team in re-organising and restructuring our operations across the network. He came from FCB where for four years he was the CFO for their EME region. Ian believes to perform effectively it is the duty of the finance function not to just process and report on but to also understand the business and be thoroughly involved in how it operates. Ian has crossed the divide of finance and operations as he has also worked as the COO for Wunderman EMEA and as acting MD for Wunderman UK during a management transition. During that time he negotiated global contracts with Ford and Danone and merged four Wunderman operations into the largest relationship marketing Agency in the UK. Ian worked for the Y&R Group for eleven years primarily at Wunderman where he was CFO for the UK and CFO for the Ford relationship in EMEA. Prior to that he worked with PriceWaterhouseCoopers in Brazil for three years after qualifying as an ACA in London in 1989.
Sjoerd Koopman
CHRO and Head of Talent, Grey Europe
Sjoerd started at Grey in March 2014, speaks 5 languages and heads up HR across Europe for Grey. He originates from Canada with a detour through Amsterdam for the past twenty years where he had the opportunity to lead HR and Operations for Sid Lee as part of its original plan to set up a global advertising network servicing Adidas, Dell, Cirque de Soleil and Absolute. The shift in his career to advertising happened through an opportunity unlocked by Sid Lee in Montreal to lead a four language production project of a Financial Times Press book titled Conversational Capital. Prior to that he was connected to both communication, strategic and general management roles in food retailing. Before that he completed an apprenticeship as a chef where he believes he received the best opportunity ever to learn project management. Getting 100 lunches out in 40 minutes requires significant planning and multi-tasking skills. Get it wrong and it's a disaster. Get it right and you are given a pass to come back the next day. Currently at Grey he is responsible for raising the profile of talent within the region. This means working closely with the HR specialists, CEOs and CFOs to identify Talent and build plans to develop and engage them. The hallmarks of this initiative are the cultural icons of Open and Long as much as they are Famously Effective. Our culture is how we relate, how we deliver, how we serve, how we work, how we feedback and how we communicate with each other everyday
